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ICICI Platinum Identity Credit Card

By: EconomyWatch Date: 6 October 2010

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The Platinum Identity credit card was launched by India’s largest private bank - ICICI Bank Ltd. This credit card offers several advantages, including those that one would expect from international credit cards.

The Platinum Identity credit card, launched on June 24 2008, targets India’s discerning and affluent customers. The card offers privileges related to traveling, shopping and golfing as well as a compelling rewards program and differentiated service benefits.

The head of Cards Product Group at ICICI, Sachin Khandelwal, stated that customers had matured and were today demanding “more exclusive offers,” while adding that the Platinum Identity credit card targeted the customer’s “evolved needs specially related to travel and lifestyle.” Mr. Khandelwal also said that the card was “a global offering at a truly competitive price point.”

ICICI’s Platinum Identity credit card offers a number of privileges, such as an accelerated program for rewards, an exclusive rewards catalogue, a compelling option for air mile conversion, travel benefits (including air accident insurance of up to Rs1 crore) as well as a complete waiver of fuel surcharges in any pump in India.

Some of the features of the Platinum Identity credit card are:

Welcome privileges: Golf fee card that has a two-year validity and a priority pass.
Accelerated rewards earn: Double reward points on money spent on international purchases as well as faster earning via the Xpress Rewards program.
Rewards redemption catalogue: This exclusive catalogue for rewards redemption features several premium brands.
‘i-Assist’: This is a comprehensive, round-the-clock concierge service that takes into account a cardholder’s lifestyle needs. This complimentary service provides assistance in travel and restaurant reservations, arrangement of gifts, event tickets, etc.
Air mile program: Allows cardholders to convert reward points into air miles.
Insurance: Offers comprehensive air accident insurance for as much as Rs1 crore.
Fuel surcharge waiver: Offers the total waiver of fuel surcharge at any pump in India.
Specials: Offers exclusive deals in various lifestyle categories.

The Platinum Identity credit card makes available offers and privileges that are enjoyed by global cardholder.