Author : EconomyWatch

We all know that a brand is worth something, but exactly what is it worth?There are a number of academic approaches being developed to this question.There are also 2...

    Cost Per Click (CPC) Advertising In 2008, very few large media companies witnessed healthy growth – but Google was one of them. Its Adwords system has exposed...

  Behavioral emails are emails that are customised based on the actions that a user has taken on a companies website. For example, they may include follow on offers...

People from the sales industry are involved primarily in the achievement of the sales target. The responsibilities of marketing and sales may seem to overlap. However, the marketing industry...

    Metrics: Breakeven The Question: At what point does a campaign become profitable? Approach: How many sales do we need to cover all our costs? Commentary: We need...

    Measuring Customer Satisfaction (or Cust Sat) Satisfaction, Loyalty and Commitment are often used interchangeably While there is no foolproof definition, experience shows the following subtle difference Satisfaction...

        What is a Conversion Rate? The Conversion Rate is a key metric for online marketers and ecommerce providers or online retailers. Conversion Rate refers to...

        What is CPA Marketing? Historically, one of the great problems with advertising has been the difficulty in knowing how effective it has been. John Wanamaker...

    Metric: Net Present Value (NPV) The Question: What is the value today of the cash flows I will generate in the future? Approach: The value of future...

    “Real integrated media planning is years off. Most media are planned in separate silos.” Mark Patron. Once campaigns have been defined, we need to use media and...