Industry Statistics, Industry Information, Industry Data

Industry statistics and data facilitate the understanding of the different forces that drive an industry. This enables the companies in an industry in effective and efficient strategic planning. Hence, industry statistics form the foundation for industry analysis.

Types of Industry Statistics

The typical areas from which data and statistics are collected and analyzed include:

  • Industry structure: This presents a breakdown of the number of buyers and sellers in the industry. It also includes information regarding product differentiation, diversification and the vertical integration levels in the industry.

  • Production and Supply: These statistics present the overall production and supply levels in the industry and its markets. This presents a comprehensive breakdown of the number of players in the industry and their respective shares of the industry and/or market.

    • Consumption or demand: Statistics include a breakdown of the consumers of the industry. The classification could be on the basis of region (location of consumers) or on the basis of other factors (age, income group). Consumption data could also include comparison between the consumption statistics of an industry’s products with that of another industry.
    • Imports and Exports: This presents the composition of imports and exports of different companies in the industry. This helps to establish the major markets for the products of the industry.
    • Inventory: This gives an overall breakdown of the inventory/stock movement within the industry. For example, the percentage breakdown of inventory in terms of raw materials, work-in-progress and finished goods.
    • Performance: This shows statistics regarding the overall growth and performance of various companies in the industry. This could be with respect to production efficiency, product quality and profits.
    • Employment: This includes industry statistics with respect to total employment levels, layoffs and employee turnover. It also presents a demographic breakdown of the employees in terms of age group and gender.
    • Products: This includes statistics regarding the types and grades of products sold in the industry.
    • Technology and advertising: This presents an overview of the technical progress, research and development trends, as well as the advertising trends across the industry.
    • Miscellaneous: This includes statistics and data regarding industry regulation, tax rates and barriers to entry.

    Industry statistics and information are presented in diverse ways. These include tables, graphs and pie-charts. The effective presentation of data helps convey industry news and prepare industry reports in a more comprehensive manner.

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