Japanese Lingerie Maker Unveils ‘Abenomics Bra’
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Inspired by recent efforts by Japanese Prime Minister Shinzo Abe to lift the economy, the Japanese division of lingerie maker Triumph International on Wednesday unveiled a special edition bra, dubbed the “Branomics Bra” after “Abenomics”, which promises to give a “boost” to women.
Inspired by recent efforts by Japanese Prime Minister Shinzo Abe to lift the economy, the Japanese division of lingerie maker Triumph International on Wednesday unveiled a special edition bra, dubbed the “Branomics Bra” after “Abenomics”, which promises to give a “boost” to women.
According to a Reuters report, the “Branomics Bra” was this year’s featured lingerie at Triumph Japan’s concept lingerie event in Tokyo, which has been held annually for the last 25 years – showcasing special edition lingerie including a solar-powered bra and a bra that promotes recycling.
Triumph spokeswoman Keiko Masuda noted that past concept lingerie focused on current events in Japan, including the “Support Japan Bra” carrying messages of encouragement during the 2011 Tsunami and Nuclear Disaster, and the “Branomics Bra” is intended to pay tribute to Abe’s economic revival plan.
“To link in with ‘Abenomics’ and its three arrows of growth economic strategy, we decided to create something aimed at women. So with that in mind, we came up with the ‘Branomics Bra’,” said Masuda.
Some of the features of the bra includes motifs of an upward pointing arrow to reflect Japan’s economic growth, as well as “pads that will boost bra cups by 2 percent” – a play on Abe’s 2 percent inflation target.
[quote]“We hope that as the Japanese economy grows, we can also help bust sizes to get bigger,” Masuda said.[/quote]Related: The Return Of Abenomics: A New, Old Hope For Japan’s Economy?
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Launches of Triumph’s concept bras in Tokyo have become an important publicity tool for 127-year-old, Swiss-headquartered company, noted Reuters. The latest “Branomics Bra”, like its predecessors, will not go on sale, but will be featured as part of a publicity campaign.
Meanwhile, the Bank of Japan (BOJ) said last week that the world’s third largest economy was already beginning to show signs of recovery.
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[quote]”Japan’s economy has stopped weakening and has shown some signs of picking up,” the Bank of Japan said in its economic report. ”Looking ahead, it is expected to return to a moderate recovery path around mid-2013.”[/quote]The central bank also raised its growth forecasts for this year and the next. The bank said the economy would gradually accelerate to 1.6 per cent growth in the fiscal year that ends in March 2016.
Video: The Launch Of The “Abenomics Bra”
