Author : EconomyWatch

Positioning is the activity of understanding where your product, service or company is perceived to be positioned relative to competitors and to the ideal vector or 'perfect product' -...

ROMI or Return On Marketing Investment is a derivative of the ROI or Return on Investment formula, that seeks to specifically derive the value of marketing budgets - according...

Brands are at once all powerful and fuzzy. We will discuss the true meaning of a powerful brand, how the impact of a brand can be measured – or...

    Market Share and Mind Share are closely related, but try to estimate relative strength in different ways. Market Share focuses on shares of revenues generated as the...

Components of a Loyalty Program - Benefit Mix Strategy Value: Deliver perceived value to the customers, including: ‘Soft’ Value – intangible like exclusivity ‘Hard’ Value – discounts, rebates Service:...

        What is a Click Through Rate? The web, the part of that internet that consists of webpages, is built around the concept of interconnectedness. The...

    Developed by Professor Noriaki Kano in the mid 70s, the Kano model is a widely used tool in understanding/ anticipating customer requirements and a standard approach in...

    This section covers some key marketing KPIs (key performance indicators) and metrics, including Cost of Sale (CoS), Reach, Frequency, Engagement, Impression/ Exposure/ OTS, Gross Rating Point (GRP),...

    Predicting Future Behaviour The best indicator of future behaviour …. is past behaviour! Did you do it before? You are likely to do it again Did you...

    What is a SERP or Search Engine Ranking Page? When you search for something with Google, Yahoo, Bing or one of the smaller search engines, you will...