Author : EconomyWatch

        What is Guerrilla Marketing? Traditional marketing normally involves buying media within which to place advertisements. Guerilla marketing is all about doing unusual things that generate...

  "For years, corporate marketers have walked into budget meetings like neighborhood junkies. They couldn't always justify how well they spent past handouts or what difference it made. They...

According to the American Marketing Association, marketing is an activity that involves a vast range of institutions and processes dedicated to the creation, communication, delivery and exchange of offers....

  Marketing finance is a challenging area, with issues in properly collating, calculating and analyzing the data, and many KPIs, metrics and measurements involved.   Marketing Finance Challenges  ...

The one key marketing KPI, metric or Key Performance Indicator is revenue. It is where the strategic intent and objectives of the Marketing Plan meet the promotional and sales...

    Historically marketing was defined by the 4 Ps. Although the power of the 4 Ps has dimmed over time, it is still a useful construct, particularly to...

    Mind share looks at the development of consumer awareness or popularity. It is one of the main objectives of advertising and promotion, and arguably the main objective...

Campaigns & the Campaign Framework For most organisations, the ‘unit’ of marketing activity is a campaign framework. We will look how a marketing strategy is translated in a Campaign...

    In order to understand customer profitability, we first need an accurate customer database that can tell help us to profile our customers by demographics, sector, psychographics, behavior...

The Net Promoter concept and the Net Promoter Score methodology were developed by consultant Fred Reichheld.NPS is based on the fundamental idea that every company's customers can be divided...