Author : EconomyWatch

In ancient times, producers relied on the town courier to publicize their products. In the early twentieth century, the marketing industry was conservative, characterized by primitive information gathering tools...

A marketing plan lays down the necessary actions required to achieve an organization’s marketing objectives. It revolves around the four Ps of marketing, namely product, price, place (target market)...

Direct marketers often focus on Cost of Sale (CoS), compare that with the profits of a first sale, and decide whether to market to a segment customers or not...

Many different interpretations of what position is exist. They centre around the notion of how customers and prospects see a product - or a line of products, or a...

If you have the option, consider whether ROI, actual profit, EVA or ROMI approaches will tell the most positive stories about your campaignsFor example, ROI might work better for...

        How Do Marketers Allocate Their Media Budgets Short Answer: By outsourcing the problem to a media agency! Long Answer: By understanding the media consumption habits...

Why Measuring Marketing Effectiveness is So Hard Cost attribution Many marketers got into the game because of their creative talents - they 'don't do' numbers! Some marketers feel that...

    What is Search Engine Optimization (SEO)? Does the fact that ‘organic’ search traffic has no Cost Per Click (CPC) associated to it mean that it is really...

    The Sales Funnel is a unified approach to measure activities across marketing and sales, including both internal and external channels. A well-designed sales funnel or derivate model...

  The science behind getting someone you haven’t met to send you money, or getting a quality lead to your sales people. How the Internet changed everything - the...