Social Media

Social media on the internet has caused a sensation, literally overnight with the success of YouTube, Facebook and Twitter (mainly). The question on everyone’s mind when it comes to social media is: what makes a campaign go viral in social media?

At first, viral campaigns were accidental, and then the phenomenon was hard to unravel. But as time has gone by and we’ve been able to study trends in viral campaigns, businesses and organizations wanting to reach out to the social media networks have started to harness the power of viral campaigns.

Social media on the internet has caused a sensation, literally overnight with the success of YouTube, Facebook and Twitter (mainly). The question on everyone’s mind when it comes to social media is: what makes a campaign go viral in social media?

At first, viral campaigns were accidental, and then the phenomenon was hard to unravel. But as time has gone by and we’ve been able to study trends in viral campaigns, businesses and organizations wanting to reach out to the social media networks have started to harness the power of viral campaigns.

It’s a matter of breaking down consumer segment walls and finding out, what makes people, regardless of their different consumer profile – tick? The answers lie in humor, truth and the downright ridiculous and stupid. It shows that the things everyone has in common is the desire to laugh and be entertained, get the real-word on what’s going on behind corporate doors and not take life very seriously.

And unlike traditional advertising mediums where consumers are fed messages without much, or any way or medium to communicate back with the brand, social media gives consumers a voice to connect with the brand, and other consumers. Social media sparks discussion between consumer and brand, brand and consumer and consumer and consumer.

What it’s also done is given consumers the power to drive the brand’s message. So what can companies do to make sure social media networks uphold their values and not tear apart their brand? Transparency and honesty – in message and core brand values. Companies can no longer afford to “lie” to consumers to sell their products and services, and today, word of mouth recommendations are everything.

Social media networks also have the power to challenge promises of “the best deal” and “the best and cheapest” with a single Google search and visits to competitor websites and consumer forums. However, there is no denying the global and massive reach the Internet and social media provides businesses and organizations.

Business and organizations today, can’t afford to miss out on the on the Internet and social media train. Because these days, if you’re not online, you may as well not exist.

Keep reading the Internet and Social Media on EconomyWatch for more news, updates, trends, tips and advice.