Apple’s New Vision Pro Headset Replaces Metaverse With ‘Spatial Computing’
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Apple Inc., the renowned tech giant, has finally revealed details of its mixed-reality headset, Vision Pro. Interestingly, the company referred to the device’s capabilities as “spatial computing” instead of “metaverse.”
Apple Vision Pro headset and Spatial computing
Apple’s much-anticipated Vision Pro headset was unveiled during the Worldwide Developers Conference on June 5, and it impressed many but also raised a few questions.
One of the most significant highlights of the headset unveiling was Apple’s conscious replacement of the word “metaverse” with the term “spatial computing.”
While revealing the details of the new Apple Vision Pro headset, the tech giant deliberately called the underlying technology the first spatial computer.
A few hours after the unveiling event, Apple also took to its official Twitter page to share an 8 seconds video with a caption that said the “era of spatial computing is here.”
The era of spatial computing is here. Where digital content blends seamlessly with your physical space. So you can do the things you love in ways never before possible. This is Apple Vision Pro.
— Apple (@Apple) June 5, 2023
The tech giant has also published a comprehensive press release on its website, announcing the Apple Vision Pro headset as “Apple’s new spatial computer.”
The press release reveals that the headset is a revolutionary spatial computer that aims to seamlessly blend regular digital content with the physical world in a mixed reality.
The iPhone maker says that the headset introduces a complete 3D user interface that can be controlled with the hands, eyes, and voice.
The press release also states that the new Apple Vision Pro headset features a different operating system called “visionOS,” also described as the world’s first spatial operating system.
Apple has announced that the latest version of its operating system, visionOS, features a revolutionary design boasting dual displays with a total of 23 million pixels and a custom Apple silicon implementation in a unique dual-chip design.
Additionally, the company has revealed that the Apple Vision Pro headset will be released in the United States during the first quarter of 2024 at a retail price of $3,499.
The headset will be made available in other parts of the world shortly after that.
Tech Experts React to Apple VisionPro Headset Versus Predecessors by Microsoft and Meta
Apple’s recent announcement of its new Vision Pro headset suggests that the company may be distancing itself from the virtual reality technology used by Microsoft’s Hololens and Meta’s Quest Pro headset.
Since the unveiling of the Apple Vision Pro Headset on June 5, the company’s marketing department has also been carefully avoiding words like “AR,” “VR,” and “metaverse.”
All marketing campaigns have consistently stuck to spatial computers and spatial computing since the WWDC unveiling of the Vision Pro Headset.
This intentional omission of the word Metaverse during the Apple Vision Pro Headset unveiling has also been noticed by various tech experts worldwide.
A popular Ai creator and Twitter influencer, Bilawal Sidhu, recently tweeted that Apple’s omission of the Metaverse is sparking a resurgence in the AR/VR investments sector.
According to Bilawal Sidhu, the recent unveiling of Apple Vision Pro headsets will also cause a huge revival of the 360/180 VR media.
🥽 Apple Vision Pro is everything we hoped for and then some.
But at $3,499 you’re either an early adopter or a AR/VR developer.
Yet two things change after today:
1. “Metaverse” will stop being a bad word (even though Apple didn’t use the word) – sparking a resurgence in… pic.twitter.com/x8FcGsKTbj
— Bilawal Sidhu (@bilawalsidhu) June 5, 2023
Another tech enthusiast and Twitter influencer, Richard Ker, also made a Tweet recently stating that many companies have previously released headsets like the Apple Vision Pro but got low adoption.
He maintains that great marketing is the only hope for the new Vision Pro headset to succeed in a market where its predecessors could not.
The Apple Vision Pro is here.
Many companies have done this before but adoption was low.
A technology is only disruptive if there’s huge adoption by people.
And there’s only huge adoption if the marketing is great.
Apple made the marketing great and simple for everyone to… pic.twitter.com/sTKLj0K8h7
— Richard Ker (@richardker) June 6, 2023
Ker also agrees with other tech enthusiasts on Twitter, claiming that the current bulky retail price of the Apple Vision Pro headset will eventually decrease if it enjoys mass adoption over time.
