Most Valuable Global Brands, Global Industrial Companies

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Brand Name Industry Brand Value (2002) ($)
Coca-Cola Beverages 69,637,000,000
Microsoft Technology 64,091,000,000
IBM Technology 51,188,000,000
General Electric Diversified 41,311,000,000
Intel Technology 30,861,000,000
Nokia, Finland Technology 29,970,000,000
Disney Leisure 29,256,000,000
Mc Donald’s Food Retail 26,375,000,000
Marlboro Tobacco 24,151,000,000
Mercedes, Germany Automobiles 21,010,000,000

Source: – World Bank, World Development Indicators 2002

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