In the past decade the worldwide yoga industry has become a multi-billion-dollar business. Yet, ironically, the one country where yoga does not yet thrive commercially is the very place from which yoga is thought to originate: India. Why should this be?
This paradox emerges, in part, because the practice known as ‘yoga’ around the world is a modern invention of the globalised and capitalist 20th century. A brief look at the history of yoga may help to explain why this industry has not had a straightforward development in India.