Market Survey

EconomyWatch
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Market Survey furnishes businessmen,business owners,planners and managers with penetrations into the needs, tastes and their buying blueprints of the customers,regular or potential. This is what they call the target market. An experienced market surveyor would normally start the survey work by going through the secondary Market Survey reports that are available via books , websites, various research reports etc.

This tactic had been in frequent use when small companies did not have funds to conduct a complete Market Survey. The high cost that is involved in the Market Survey has given the website hosted survey companies a chance to make some money by making the process much more affordable.

There are three kinds of Market Surveys that are conducted normally:

  • Primary Market Survey
  • Secondary Market Survey
  • Mixed Mode Surveys.Primary Market Survey: This type of survey is conducted through the employment of various methods. Here, the informations are gathered first hand and so the survey report becomes much more authentic and to the point. These informations are gathered by mainly the students. These informations are collected through informal interviews with the customers and potential customers, with the employees of the particular company,the board of directors and also from rival companies. Informations are also collected by means of telephones surveys, mail surveys, web surveys etc.

    Secondary Market Survey: Secondary Mark Survey is done through informations that had already been collected some times earlier for some reasons. This kind of Market Survey is very important for small companies who struggle to gather funds for Primary Market Survey.

    Mixed Mode Market Survey: Many people believe that the Mixed Mode Market Survey is the best way to reach a concrete conclusion. The Mixed Mode Market Survey . This survey includes those who use Internet or many modern gadgets and those also who does not use any. This Market Survey is thus considered the best by many because it reaches from rags to riches.

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