Market Strategies

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Market Strategies are very important for market participants. Through Market Strategies a company or a business institutions and even individual buyers and sellers can extract maximum profit. Though the important thing is to go through sound market survey and research before operating any strategical move. It may appear with the naked eye that small investors or buyers and sellers do not make strategies,they actually do. In street markets the seller has his own Market Strategies on what price he wants to sell his commodity. As the buyer wants to curtail the price and make maximum profit out of it.

There are various ways through which a market strategy can be done. All Strategies are unique and thus is very difficult to categories. But there are some generic categorizing which is done by the market experts. Some of the common market types are:

Types

  • Strategies Based on Market Dominance
  • Porter Generic Market Strategies
  • Innovation Strategies
  • Growth Strategies
  • Warfare Based Market StrategiesStrategies Based on Market Dominance:Through this policy the business farms are distributed in different parts based on their dominance in the field and the market share. Three types of Market Strategies based on dominance are – leader,challenger and follower.

    Porter Generic

    This strategy is consisted of strategic scope and strategic strength. Strategic strength looks to keep the company’s competitive vantage and strategic strength looks to penetrate the market. This can be divided into three parts such as cost leadership,production differentiation and market segmentation.

    Innovation Strategies

    This strategy deals with the company’s launch of new products and models in the market. Innovation strategies also also let the company know if it is on the verge of fore fronting technology and business innovation. These can be of three types-pioneers,close followers and late followers.

    Growth Strategies

    Through this the strategists interrogate people about their plan to make their company grow and try to take better verdicts to make a new plan which can make the company prosper.

    Warfare Based Market Strategies

    This process draws parallel between military strategies and Market Strategies. It is considered to be the most desperate way of selecting strategies.

    The ultimate aim of inventing Market Strategies is to enter or sustain in a market with maximum profit and for that companies,individuals are always making strategies not always formally but informally as well.

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