China Business Customs and Etiquette

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China is the fastest growing region for international business. Many business people are taking up Mandarin to better communicate with Chinese and do business in China. While many Chinese speak English, or use interpreters, if you’re planning on doing business in China long term, it’s recommended to take up Mandarin.

Business conduct and customs in China


China is the fastest growing region for international business. Many business people are taking up Mandarin to better communicate with Chinese and do business in China. While many Chinese speak English, or use interpreters, if you’re planning on doing business in China long term, it’s recommended to take up Mandarin.

Business conduct and customs in China

Business attire in China is conservative and unpretentious for both men and women. Chinese favour subtle, neutral colours and bright colours should be avoided. It is frowned upon for women to bare too much and women should chose flat or low-heeled shoes should.

Business meetings in China are planned well in advance, as early as one month or two months ahead and requested in writing. Where there is no direct contact in an organization you are expected to go through an intermediary. It is also a custom to send through an agenda ahead of the meeting, and pay attention to the participant’s agenda. Visual aids are particularly helpful and useful when making a presentation in China.

Exchanging business cards in China is done with both hands. You should have your business card printed in simplified Chinese characters on one side and in gold ink, an auspicious colour. Carry a card case or wallet as keeping a business card in your pocket is seen as rude – and never write on someone’s business card.

Addressing people in China is a straightforward matter of using the honorary title and surname that is introduced to you. You may give a slight bow when you are introduced to someone, but wait for the other person to hold out their hand for a handshake.

Travelling in China: Depending on which part of the country or city you are, travel times may vary – as well as traffic jam times. Public transport is not advisable if you have to make an important meeting, so make sure you have a reliable and knowledgable driver you can get you to where you are going on time.


Business relationships and communication in China
are built formally after the Chinese get to know you. Chinese are very conscious of rank and officials of higher rank should never be treated informally. Chinese see foreigners as representatives of a company rather than individuals and bureaucracy takes a long time to build, so be patient. Meetings and discussions take place face to face rather than over email or phone – and during meals and social events, you’re not required to discuss business so keep business and socializing separate.


Business negotiations in China
are only attended by senior members of the team, with the most senior person as the speaker. Discussions take place slowly and expect the other discussions to bubble of the agenda. Avoid high-pressure tactics and as business in China is hierarchical, anticipate a decision may not be made during the meetings you attend – and leave plenty of room for negotiations in the price you set.

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Diverse background in digital media, with experience working across large networks, to boutique sites and start-up ventures.