Advertising Industry Trends

Advertising Industry trends reflect the dynamics of the advertising industry and its contribution to the economy of the country. The advertising industry plays a significant role in contributing to the global GDP or the gross domestic product. Advertising industry trends suggested that advertising expenses with regard to magazines in the beginning of 2007, escalated by 7.1% as compared to the first half of 2006. The same period witnessed a decrease in the expenses on magazines dealing with business articles, reports and business statistics by as much as 5.2%. A survey conducted on the advertising industry trends also suggested that total amount spent on advertising pertaining all categories of media registered a reduction by 0.3% in the first three months of 2007 as compared to the last quarter of the 2006. The advertising analysis report conducted on advertising industry trends observed that approximately 19.2% was spent on magazines during the first 3 months of 2007. There was an increase by 0.9% as compared to the hike registered last year during the same time.

Advertising industry trends in different media:

Research and analysis carried out in the context of the advertising industry noticed the following advertising industry trends:

• As many as 1,370 magazines were launched in the United States of America and Canada in the year 2006.
• The advertising industry report anticipates that another 820 magazines are likely to be launched within 2007. This will take the number of magazines to 26,960 by 2007 end.
• It is apprehended that a decrease is likely to occur in the number of advertisement pages in the magazines by around 9% between 2006 through 2011. The shift in the trend of advertising industry from the print media to the Internet is considered to be one of the reasons for the downslope.
• Surfing the Internet for various purposes like shopping on line, information about a store, searching for information or randomly browsing the net accounted for approximately 12%, 15%, 22% and 31% respectively.

Studies on advertising industry trends also revealed that people are opting for surfing the net for commodities on line as compared to the print media. Due to escalation in the cost of postage in the year 2007, a tendency might set in when the publishers may opt for the reduction of the size of papers and decrease in paper weight. Consequently, page volume is likely to go down by 9% by the year 2011.