Differentation

Positioning is the activity of understanding where your product, service or company is perceived to be positioned relative to competitors and to the ideal vector or ‘perfect product’ – in your prospective buyers’ minds.

Differentiation is the activity of describing how that position is different – in other words, what are the unique characteristics of your brand, or the unique feature functions of your product or service.

In practical terms, differentiation is expect in Unique Selling Propositions or USPs, which then form the basis of marketing campaigns and sales pitches.

USPs take about why you or your product is better, faster or cheaper, why you can do things that no-one else can do, and therefore what are the unique benefits that you can engender in the recipients life.

Sales & Marketing

• Marketing Industry, Marketing Trade
• Sales Industry, Sales Trade
• The Sales Funnel

Marketing for Dummies Guides

• Marketing for Dummies
• Marketing Plan
• Marketing Strategy
• Positioning
• Differentiation
• Brand Equity
• Brand Marketing
• Direct Marketing
• RFM – Recency Frequency Monetary
• Breakeven Response Rate
• Customer Profitability
• CLV – Customer Lifetime Value
• Loyalty Program
• The 4 Ps
• The Campaign Framework
• The Marketing Budget
• The Marketing Mix

Measuring, Marketing, Metrics & KPIs

• KPI – The One Key Marketing Metric
• Marketing KPIs and Metrics
• Measuring Marketing
• ROMI – Return on Marketing Investment
• Marketing Finance
• Financial KPIs
• Market Share
• Mind Share
• Customer Satisfaction (Cust Sat)
• Net Promoter Score
• Kano Model

Online Marketing/ Digital Marketing

• CPM Advertising
• CPC Advertising
• CPA Advertising
• Click Through Rate (CTR or Click Thru Rate)
• Conversion Rate
• SEO Marketing
• SERP: Search Engine Ranking Page
• Behavioral Email
• Guerilla Marketing