Visa Expands Into Stablecoins With New Advisory Unit
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Global lender Visa announced in a statement yesterday that it has launched a new service called Stablecoins Advisory Practice.
The new value-added service offering, rolled out by Visa Consulting & Analytics (VCA), now provides actionable insights and recommendations to guide banks, fintechs, merchants, and businesses of all sizes. Its insights and advice concern anything from market fit and strategy to implementation.
Visa noted that the move came around the time when the stablecoin market cap surpassed $250 billion, and Visa’s own settlement volume has accelerated, reaching a $3.5 billion annualized run rate, as recorded on November 30.
The company also said that businesses are turning to its new Stablecoins Advisory Practice to unlock growth opportunities.
Navy Federal Credit Union’s senior vice president, Matt Freeman, commented on the situation, noting: “Putting our members first has always been our mission, and we’re committed to exploring innovations that strengthen financial health and convenience for those we serve. Stablecoins may represent an opportunity to enhance speed and lower cost in payments, so with the support of Visa, we are evaluating how this technology could fit into our broader strategy to deliver meaningful value to our 15 million members worldwide.”
Visa also cited the president of Pathward, Anthony Sharett, who said that VCA is bringing together Visa’s scale, expertise, and specialized consultants to offer a unique service, and Pathward appreciates the invitation to be among the first banks to work side-by-side with them.
“Stablecoins could provide innovative solutions for the financial services sector, and Visa’s team delivered impressive work, insights, and actionable recommendations for businesses exploring them,” Sharett added.
Navigating The Rapidly-Evolving Stablecoin Landscape
Visa’s Stablecoins Advisory Practice can offer a suite of services designed to guide strategy and implementation as the stablecoin infrastructure and emerging regulatory standard continue to rapidly grow and move toward stability.
Visa’s global head of the VCA, Carl Rutstein, commented on this, saying that having a comprehensive stablecoins strategy is critical in the current digital landscape.
He noted that clients come to Visa and VCA for guidance because they trust their ability to navigate change, adding that Visa is proud to help its clients stay agile and competitive in the space that is rapidly evolving.
The announcement also cited the VP of Payments Products at VyStar, Lauren Morrison, who said: “Working with Visa Consulting & Analytics gave VyStar access to Visa’s scale, crypto expertise, and specialized consulting talent—a combination that is hard to match in the consulting world.”
She added that the VCA team provided practical insights and tailored recommendations that assisted the company in deepening its understanding of the stablecoin landscape and its potential relevance to its members.
