VISA Crypto Cards Record 11% Usage Spike In Europe This Summer
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Crypto adoption is heating up across Europe, and this summer, VISA’s crypto-linked cards have recorded an impressive 11% spike in usage, signaling a strong upward trend in everyday crypto spending. According to recent data from VISA, more consumers are tapping into the convenience of spending their digital assets directly, especially in countries like Germany, France, Italy, and the Netherlands.
The surge in transactions is largely attributed to travel-related spending during the summer holidays, where users found VISA’s crypto cards useful for booking flights, hotels, dining out, and shopping abroad. With real-time crypto-to-fiat conversions, these cards allow users to spend Bitcoin, Ethereum, and other supported digital assets without the hassle of manually converting them into local currency before each transaction.
VISA currently partners with several major crypto platforms—including Binance, Crypto.com, and BitPay—to issue these cards. Users load their crypto balances into the card’s associated app and can then spend them at any merchant that accepts VISA. The process is seamless and often rewards users with cashback in crypto or other incentives.
Experts believe that inflation in traditional currencies and increasing trust in crypto as an alternative asset are key drivers of this adoption trend. Moreover, the user experience has become smoother over time, thanks to mobile wallet integration, instant notifications, and the growing number of crypto-friendly merchants across Europe.
VISA’s Vice President of Crypto, Cuy Sheffield, commented on the trend, saying, “We are seeing clear growth in the way consumers are using crypto-linked cards, not just as a novelty but as a practical spending tool. This is an important step in crypto going mainstream.”
The 11% jump this summer follows a steady climb over the past two years. Since launching its crypto card program in 2021, VISA has processed over $4 billion in crypto-linked card transactions globally. The company also continues to explore new blockchain partnerships to improve settlement efficiency and reduce transaction fees.
With regulatory clarity improving across several European jurisdictions, including France and the UK, financial institutions and fintechs are more confident than ever in offering crypto services. This broader infrastructure development supports VISA’s crypto card usage and aligns with the region’s rising digital payment culture.
As more users become comfortable spending crypto like traditional money, the use of crypto debit cards is expected to rise further—possibly seeing another jump during the year-end holiday season. VISA’s latest data reinforces one thing: crypto is no longer just a speculative investment—it’s becoming a practical way to pay.
