ViewTrade Drops Orbis Systems Name In Major Rebranding Move
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ViewTrade Holding Corp., a U.S.-based provider of investment and trading technology solutions, has rebranded its technology division. The company will now operate under the name ViewTrade Technology Corporation, dropping the Orbis Systems name.
The company said this change is aimed at unifying the brand to boost “global growthThe rebranding is part of ViewTrade’s broader strategy to expand its product offerings. These now include wealth management, market data integration systems, client management tools, and embedded finance solutions.
ViewTrade Strengthens Global Presence With Rebranding And Key Hires
Tony Petrilli, Global Chief Executive Officer of ViewTrade Holding Corporation, stated that the shift from Orbis Systems to ViewTrade Technology Corporation is a significant milestone for the company.
He noted that the transition would strengthen their ability to deliver advanced financial technology solutions to clients worldwide. Petrilli added that the rebranding demonstrates their commitment to innovation and operational excellence.
This rebranding follows ViewTrade’s recent expansion into the Australian market, where the company is targeting the $9 trillion superannuation fund industry. The company claims it can help the Australian wealth management industry save up to $1.65 billion annually.
In addition, ViewTrade has partnered with IBI Investment House, an Israeli trading firm. This collaboration allows IBI’s clients to access international trading markets through ViewTrade’s NextGen platform.
ViewTrade has processed $339 billion in trade flow year-to-date and manages over $22 billion in assets. The company is also expanding its international presence with key hires in Asia and the Middle East.
Samer Helbaoui has joined as Vice President for UAE operations, bringing 20 years of experience from GTN and Thomson Reuters. Atip Pakbara has been appointed as Regional Manager for ASEAN, leveraging his previous roles at Facebook and Google.
Liz Song will manage the Japan and Korea markets, and Peter Tardent will lead Enterprise Solutions in Australia, drawing on his experience at JBWere Limited and CommSec Advisor Services.
ViewTrade Aims To Enhance Client Engagement With New Technology Solutions
Kenneth Chan, President of Technology Services at ViewTrade, commented that the rebranding marks a new chapter for the company.
He explained that the goal is to deliver a comprehensive suite of technology solutions that allow clients to integrate advanced financial services directly into their platforms.
Chan emphasized that the company’s enhanced offerings are designed to improve client engagement and provide a seamless user experience across all markets.
ViewTrade powers fintech and cross-border investing for financial services firms worldwide. The company provides the technology, support, and brokerage services needed by business innovators to quickly launch or improve a retail investing experience.
Over the past 20 years, its approach has helped over 300 firms, ranging from tech startups to large banks, brokers, and advisors, create investment experiences that meet customer demands.
