Vantage now supports social trading on its mobile app

Vantage, one of the leading financial companies offering forex and contract for differences (CFDs) trading, is launching social trading on its mobile application. The Vantage mobile app now supports social trading and regular trading activities.

Vantage rolls out social trading on mobile app

The social trading industry has become increasingly popular over the years. Technology has stepped in and transformed the space, but the core concepts remain the same, such as sharing the forex signals.

The popularity of social trading platforms exploded in the last ten years as it became easier for retail traders to access financial markets. Social trading is a feature that allows new traders, and even expert traders, to copy the trading strategies that are being used by experienced and professional traders, and this increases the chances of making profits.

Vantage has become the latest brokerage company to onboard social trading. The Assistant App Marketing Director at the company, Lian Jie, said that the company’s clients have become more open to exploring innovative trading methods.

“As our active investor profile gets younger, our clients have been more willing to explore and adopt innovative trading methods like social trading, going beyond traditional trading methods,” Jie said.

The executive further opined that Vantage was committed to understanding technology and supporting innovation. To this effect, the company was using the power of technology within its trading app to meet the needs of its clients and ensure that they have a seamless and convenient experience using the platform.

The growth of social trading

As aforementioned, the last decade has seen social trading activities increasing as retail traders swarmed the market. Some of the most popular platforms whose social trading feature has received notable adoption include DupliTrade, eToro, Naga, and ZuluTrade.

Vantage has been pushing to venture into the social trading space to scoop a significant share of this growing industry. In August, Vantage expanded its market presence in the UK after launching services there.

Vantage is not the only retail broker seeing an opportunity in social trading. A number of retail brokers that were previously not offering social trading services to their clients have only recently started offering these services. These platforms are expanding into social trading by creating proprietary technology or teaming up with third-party copy-trading service providers.

Moneta Markets offers social trading by partnering with other platforms providing copy trading services. The firm had initially partnered with DupliTrade. It later expanded its social trading services through another partnership with ZuluTrade.

Plus500 also recently announced the launch of +Insights. The latter is a tool that improves the trading experience using big data analytics. Launching this tool is part of the efforts made by the brokerage platform to venture into the social trading industry. With Vantage launching social trading services, it will give the brokerage platform a competitive edge, while allowing it to penetrate the new markets it has expanded into.