UK Fintech Bud To Enable Companies To Access Google Cloud Benefits

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Bud Financial Limited has launched on the Google Cloud partner directory. The company’s presence in this directory will allow companies working with Bud to access the benefits of Google Cloud. It will also ensure that the current and future clients access engagements with cash flow and AI-powered lending solutions at a high rate.

Bud partners with Google Cloud

Bud is a data-intelligence fintech that helps make financial decisions by transforming transactional data into in-depth customer insights. The fintech has a Transaction AI that allows lenders to access the borrower’s income, expenditure, and creditworthiness in real time.

Through this partnership with Google Cloud, Bud will give Marketplace users access to end-to-end solutions while improving financial data to meet critical financial outcomes. It will ensure that the platform will understand customers better while optimizing lending and underwriting. It will also assist in monitoring loan portfolios while personalizing customer experiences.

“At Bud, we pride ourselves on our diligence and results-driven approach. We are excited to reach a broader base of customers with accessibility and ease through Google Cloud Marketplace,” the CEO of Bud, Edward Maslaveckas, said.

The fintech’s and Google Cloud partnership will allow the company to achieve scalability by accessing secure banking technology. The Google Cloud team is optimistic that working with Bud will bring innovative financial solutions into the world by harnessing the power of open banking at AI to improve customer engagement.

The EVP of North America, Kyle Ray, noted that the world was interested in the power generated by AI. As such, Bud will be working on solving some of the most significant data challenges this industry poses. Ray also said launching the Google Cloud Marketplace was an honor for the company.

Bud’s sporadic growth

Bud supports fast and informed decisions that promote profitability. It currently supports more than 2.5 billion transactions, with the Bud AI optimizing to serve lenders and customers. The platform also improves financial well-being while expanding access to credit.

In June last year, Bud raised $80 million in a Series B funding round led by Bellis Phantom Holdco Ltd. In 2019, before the pandemic, the fintech had raised $20 million in a Series A funding round, bringing the total funding to more than $100 million. The fintech is backed by top investors such as Goldman Sachs, HSBC, and TransUnion.

In March this year, Bud confirmed its expansion into the US by making key hires in the country. At the time, Maslaveckas said that the US was showing increased interest in the open banking sector, and many people across the US were now exploring how they could integrate transactional data within their businesses.

The open banking industry has become increasingly popular because it makes it easy for retailers and financial firms to access innovative products that use secure instant payments. The open banking sector has been behind micro businesses that want to expand but cannot process global payments.

About Ali Raza PRO INVESTOR

Ali is a professional journalist with experience in Web3 journalism and marketing. Ali holds a Master's degree in Finance and enjoys writing about cryptocurrencies and fintech. Ali’s work has been published on a number of leading cryptocurrency publications including Capital.com, CryptoSlate, Securities.io, Invezz.com, Business2Community, BeinCrypto, and more.