Swiss-Based Brighty Expands Operations To Montenegro
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Swiss-based financial app Brighty App is extending its business to Montenegro. The company said it has set its sights on the Western Balkans region and intends to expand into the UK in the future.
Brighty said the move is part of its broader objectives to expand into other regions. The firm is looking to extend its operations to the Single Euro Payments Area (SEPA) before the end of the year. It has positioned Brighty to take advantage of the increased cross-border financial activity in the region.
Brighty Wants To Offer Seamless Crypto Payment Services
The company’s app provides fiat currency and integrated currency services. It was initially available in the EEA and EU countries. Brighty offers several products and services to customers, including cryptocurrency trading, multi-currency accounts, and both physical and virtual debit cards.
Chief Executive Officer and Co-Founder of Brighty App, Nikolay Denisenko, commented on the development. He said the expansion into Montenegro is in line with the company’s mission to offer seamless crypto payments.
The firm’s expansion into Montenegro comes at the same time the country is accessing the SEPA accord. The agreement will lower costs and streamline euro transactions between EU member states and Montenegro. Also, the Western Balkans could see an increase in crypto adoption, thanks to these activities.
Brighty Is Also Expanding Its Operations Into The UK
Denisenko also stated that the firm is not only interested in Montenegro, but is also planning to expand its operations in the UK and other regions. He said the team is constantly looking at regulatory updates so it can reach and expand its services to those that need them.
As a result, it is looking to expand its operations in the UK and the broader EU market as much as possible. The company will be putting so many measures to make sure that it covers other regions in line with its goals and objectives.
The firm is also looking to roll out a new service for stablecoins. Denisenko added that users should be expecting a unique card feature that will launch on the app. It will enable them to earn more money on their stablecoin holdings.
The company has also launched an AI-powered investment platform for its users. The new feature makes use of algorithms to automatically optimize user portfolios after analyzing market data.
According to the firm, the new platform can generate 21% annual returns. The app will be supporting both SWIFT and SEPA payments, offering more flexibility when it comes to international transfers.
