Square and Thrive Launch Unified Inventory for Retail Sellers
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Square, a major financial services and tech firm, announced yesterday, December 16, that it has expanded its partnership with Thrive, the leading inventory management reporting system.
Thanks to the partnership expansion, the two will be able to provide sellers with a seamless way to manage their catalogs, sales, and stock between their in-store and e-commerce platforms, including Shopify.
In its announcement, Square said that the new integration allows retailers to create and edit products within Square and have those updates automatically reflected on Shopify. Furthermore, with Square serving as the source of truth, sellers can avoid issues like overselling, but also automate re-ordering, and save time while still adequately managing multiple systems.
Commenting further on the move, Square said that having a dependable and scalable inventory management system is essential for the success of local businesses, especially in the lead-up to busy periods such as the upcoming holiday season.
Integration Comes Ahead of The Busy Holiday Season
Apart from growing e-commerce, it is also important for retailers to maintain a strong neighborhood presence and engage their in-person community at this time of year.
“With 50% of Square retail sellers operating across channels, keeping shelves stocked, orders accurate, and customers happy is complex. The new Thrive integration helps retailers sync in-store and online channels – reducing manual reconciliation and freeing them to focus on delivering great customer experiences,” Square noted.
Meanwhile, Block’s Global Partnerships Lead, Morgan Kuntze, said that sellers today increasingly operate across channels, but keeping them it sync should not multiply their workload.
Kuntze added that the firm’s partnership philosophy is to ensure that sellers can seamlessly run and grow their businesses with Square, and at the same time, use their preferred industry and channel-specific tools.
Our new Thrive integration makes it easy for retailers who use both Shopify and Square to enjoy seamless channel management – so they can spend less time reconciling their systems and more time connecting with customers,” Kuntze concluded.
Thrive’s CEO, Back Le, also commented on the matter, saying that Thrive Inventory eliminates back-office guesswork by automating real-time updates between Square and Shopify. This integration stops expensive stockouts and overselling, thus ensuring that merchants can execute their busiest seasons with precision, rather than relying on manual oversight.
Thanks to the new Thrive integration, Square retail sellers will get a simple, but reliable way to manage their Shopify e-commerce operations, with key features including unified catalog management, real-time inventory updates, and Square as the source of truth, as mentioned earlier.



