Reliance “Family Tower” Highlights Mumbai Wealth Gap

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25 January 2011.

Mumbai’s Ambani family — founders of Reliance, India’s largest and most powerful company —

has long been known for its “larger than life” story / ambitions / and success.

And now that quality has been embodied in a cantilevered sheath of steel and glass,

soaring 27 floors into the sky —

in which five — that’s right, 5 — people will hold court.

Still, it does seem they’re expecting guests.

The parking garage fills six levels.


25 January 2011.

Mumbai’s Ambani family — founders of Reliance, India’s largest and most powerful company —

has long been known for its “larger than life” story / ambitions / and success.

And now that quality has been embodied in a cantilevered sheath of steel and glass,

soaring 27 floors into the sky —

in which five — that’s right, 5 — people will hold court.

Still, it does seem they’re expecting guests.

The parking garage fills six levels.

Three helipads are on the roof.

There are terraces upon terraces, airborne swimming pools and hanging gardens in a

Blade Runner-meets-Babylon edifice overlooking India’s most dynamic city.

There are nine elevators, a spa, a 50-seat theater and a grand ballroom.

And when you include the hundreds of servants and staff working inside,

perhaps it won’t seem too lonely.

The tower, known as Antilia, is the new home of India’s richest person, Mukesh Ambani,

whose $27 billion fortune also ranks him among the richest people in the world.

And even in the country’s financial capital, where residents bear daily witness to the stark extremes of Indian wealth and poverty,

Ambani’s building is so spectacularly over the top that

the city’s already elastic boundaries of excess and disparity are being stretched to new dimensions.

“One family is going to live in that?”

said Prahlad Kakkar, an advertising filmmaker and prominent city resident.

“Either it is a landmark, or a symbol, or it is Mammon.” He added:

“There is shock and awe — both at the same time.”

Ambani, his wife, Nita, and their three children moved into the building

after a housewarming party late last year with hundreds of guests.

For his part, Ambani has refused to comment about the project and

required his designers, decorators and other contractors to sign confidentiality agreements,

as if a cone of silence could be erected around a skyscraper rising near the edge of the Arabian Sea.

Predictably, and perhaps by design, the opposite has happened.

Details have spilled out — many of them confirmed or disputed anonymously.

Some reports have estimated the total residential space at 400,000 square feet,

though people close to the project say the real number is a humbler 60,000 square feet.

Press accounts also have estimated the value of the building at $1 billion,

a figure disputed by people familiar with the project.

Regardless, a gawking city has greeted the new tower with a mixture of moralizing and astonishment, envy and condemnation,

all sprinkled with Freudian analysis of the most basic question:

Why did he do it?

“We are all sort of perplexed,”

said Alyque Padamsee, a long-time advertising executive and actor in the city.

“I think people see it as a bit show-offy.”

A bit.

For decades, the Ambani family has been India’s most famous corporate soap opera.

The father, Dhirubhai Ambani, was a brazen, rags-to-riches tycoon

who established Reliance Industries after rising out of the city’s Dickensian tenements, known as chawls.

Today, Reliance is the world’s biggest producer of polyester fibers and yarns

and accounts for almost 15 percent of India’s exports, according to the company’s annual report.

The two sons, Mukesh and Anil, inherited and divided the empire and have spent years feuding,

including a nasty recent fight over natural gas rights

that brought a reprimand from the prime minister,

before India’s Supreme Court settled the case in Mukesh’s favor.

Of the two brothers, Anil is the more flamboyant and outgoing,

while Mukesh is regarded as more staid —

less likely, at least, to build at 27-story house for himself.

The new tower is located on Altamount Road, the same leafy residential street in south Mumbai

where the father bought his first home after moving the family out of the tenements.

Later, he purchased a 14-story apartment building named Sea Wind,

where both Mukesh and Anil have lived with their families on different floors, even during their feud.

Their mother apparently refereed from her own residence in the building.

Now Mukesh — the allegedly LESS flamboyant of the two brothers —

is moving into a tower that makes Sea Wind seem like a guest house.

“It’s kind of returning with a vengeance to where they made it into the middle class and trumping everybody,”

said Hamish McDonald, who chronicled the family’s history in his new book,

“Mahabharata in Polyester: The Making of the World’s Richest Brothers and Their Feud.”

“He’s sort of saying, ‘I’m rich and I don’t care what you think,’ ” McDonald said.

Mumbai, once known as Bombay, is India’s most cosmopolitan city,

with a metropolitan area of roughly 20 million people.

Migrants have poured into the city during the past decade,

drawn by Mumbai’s reputation as India’s “city of dreams,” where anyone can become rich.

But it is also a city infamous for its poor:

a recent study found that roughly 62 percent of the population lived in slums,

including one of Asia’s biggest, Dharavi, which houses more than one million people.

Real estate prices are among the highest in the world,

pushing many working-class residents into slums,

even as developers have brazenly cleared land for a new generation of high-rise apartment towers for the affluent.

High-rises are considered necessary, given the city’s limited land,

yet the rising towers have further insulated the rich from the teeming metropolis below.

With his helipads, Ambani could conceivably live in Mumbai without ever touching the ground.

“This is a gated community in the sky,”

said Gyan Prakash, author of the new book “Mumbai Fables.”

“It is in a way reflective of how the rich are turning their faces away from the city.”

Along Altamount Road, which is also home to other industrialists, the reaction to the new neighbor is mixed.

Some senior citizens along the street worry about the noise from the comings and goings of helicopters.

But Utsav Unadkat and Harsh Daga, college students who grew up in the neighborhood,

stared up at the tower on a recent afternoon as if it were a dream realized.

“I heard he has a BMW service station inside,” said Unadkat, dragging on a cigarette (unconfirmed).

“There’s also a room where you can create artificial weather,” Daga added (apparently true).

Standing nearby, Laxmi Kant Pujari, 26, a decorator’s assistant, waited to carry glass samples into the building.

If his samples are selected, Pujari, a migrant, would handle the installation — a task he considered an honor.

“Whether it is a beggar or an Ambani, the desire to be rich is in everyone’s heart,” he said.

Farther down the street, Sushala Pawar admitted struggling to comprehend the difference in Ambani’s life and her own.

She cooks for a family in a nearby apartment, earning 4,000 rupees a month, or about $90.

She sleeps on the floor of the hallway after the family has gone to bed.

“I’m a human being,” she said. “And Mukesh Ambani is a human being.

Sometimes I feel bad that I live on 4,000 rupees and Mukesh Ambani lives there.”

But then, nodding toward the building, she perked up.

“Maybe,” she said in this article from the New York Times, “I could get a job there.”

 

David Caploe PhD

Editor-in-Chief

EconomyWatch.com

President / acalaha.com

About David Caploe PRO INVESTOR

Honors AB in Social Theory from Harvard and a PhD in International Political Economy from Princeton.