Prove Launches Verified Agent To Secure the $1.7 Trillion AI Commerce Market
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A digital identity company, Prove, has unveiled a new product called Prove Verified Agent, designed to manage and protect the rapidly growing $1.7 trillion online market.
The new tool provides a safety check that connects all the important details: confirming that the person or business is real, ensuring the correct account is used, confirming which agent is expected to act, and showing that permission was truly granted via cryptographic proof.
Prove Brings In over A Decade Of Experience in Innovation To The Digital World
Experts believe generative AI and digital agents can drive global growth exceeding $1 trillion. However, the four-party payment method was not designed for independent agents.
A smart digital agent cannot succeed on previous identity rails. It needs a solid framework, built on approved credential issuance and tokenized identity. Prove solution closed the gap by enabling digital agents to conduct online transactions safely across networks.
The Prove Verified Agent solution demonstrates the company’s 10+ years of innovation experience. The firm is focused on improving the Prove Identity Graph to future-proof banks, platforms, merchants, and payment networks for the next phase of commerce.
The product creates a secure digital record for every online transaction conducted by a digital agent, using cryptography, which is a strong security measure that ensures information cannot be faked or altered. By doing so, Prove builds a continuous line of trust in the global ecosystem.
Financial Leaders Emphasize Trust As The Foundation Of AI Commerce
Top financial institutions and payment leaders agree that online shopping and AI-powered businesses can operate safely only if every digital agent and user has a verified identity and trusted information.
“Payments must be native to the agentic experience. We’re building the infrastructure for a new generation of intelligent transactions, where consumers and developers can empower AI agents to act on their behalf with trust, transparency, and precision,” Said Craig Vosburg, Chief Services Officer at Mastercard.
Michael Steinbach, Head of Financial Crimes and Fraud Prevention at Citi, said preventing fraud in agentic commerce is crucial. He noted that these new opportunities attract attacks, making security vital.
These statements reveal that many businesses in the technology and financial industries have a strong desire to build secure identities and trust, and to prevent fraud, enabling agentic commerce to grow safely and strongly.
Chief Executive Officer of Prove, Rodger Desai, said the dream and profits of agentic commerce cannot be achieved without trust. The firm’s core principles have always been to help protect transactions by consent and verify identity without difficulty. He further said the launch of Prove Verified Agent has placed Prove as a leader in the agentic economy.
The new platform enables AI agents to perform tasks with verified identities, enhancing users’ online security, privacy, and trust in digital interactions.
