Pepperstone became an official partner of the Australian Cricket Team Adelaide Strikers

While the eyes of the world’s sports fans are turned to the currently on-going World Cup, it is important to remember that in Australia, the most popular team sport is actually cricket. This is why a retail CFD (contract for difference) broker, Pepperstone, decided to team up with this team instead of pursuing football or soccer teams first.

Pepperstone, also based in Australia, teamed up with one of the leading cricket teams known as Adelaide Strikers. In a press release published yesterday, December 6th, the company said that it became a Principal Partner for the Big Bash League.

Diving into a new partnership like 😎

We are delighted to be welcoming @PepperstoneFX as our Principal Partner! #StrikeShow

— Adelaide Strikers (@StrikersBBL) December 6, 2022

Cricket is the go-to sports for brands in Australia

With Australia now deep into its summer months, which started in September and will last until April, the number of cricket games will be high in the coming period. To put things into perspective, Australia has around 25.74 million people, according to data from 2021. Currently, and officially, there are 1.5 million cricket players registered with the local cricket sports associations.

The country’s stadiums see over 2 million fans per year, with many more watching the sport at home on TV. So, any company that wishes to use sports to raise awareness about its brand will turn to cricket teams, which is exactly what Pepperstone did.

As mentioned, Pepperstone is also an Australian firm headquartered in Melbourne. In its press release, the broker said that it has entered into an official partnership with Adelaide Strikers and that the team will have the Pepperstone logo on the sleeves and chest of their match shirts. That means that millions of people that will be watching BBL are about to learn about the company, and if even a fraction decides to check out the CFD retail broker to see what it is all about, the company will see a massive wave of new users.

CFD brokers are getting strongly involved with cricket teams

Pepperstone’s Tony Gruebner, who works for the company as a Chief Marketing Officer, noted that Australia is a key growth region for the firm. The company did its research, which indicated that cricket indexes strongly with its Australian users.

Brokers have been using cricket in Australia, as well as in other regions of the world, with their brands appearing on jerseys, banners, advertising materials, and more, all for the purpose of raising awareness and onboarding new clients. In fact, the long-lasting partnerships between brokers and sports teams indicates that sports events combine well with trading emotions.

In 2021, there were numerous contracts signed between CFD brokers and popular cricket teams. Some of the most notable companies that signed promotional contracts include IG Group, CMC Markets, as well as OctaFX. CMC Markets, for example, agreed to become the main sponsor of Sydney Sixers for a year, in exchange for raising awareness of its brand.