Trump-Linked Thumzup Media Lands $50M Funding and Coinbase Alliance for XRP Treasury Expansion

Jimmy Aki
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On August 13, Thumzup Media, a social marketing company partly owned by Donald Trump Jr., revealed it had secured $50 million at $10 per share in fresh funding, while also expanding its partnership with Coinbase.

Trump’s Family Continues Expansion into Crypto Sector

According to the official press release, Thumzup Media will use its new funding to acquire advanced Bitcoin mining equipment and build a diversified cryptocurrency reserve.

This decision comes after the company authorized an expansion of its crypto holdings beyond Bitcoin. A $250 million digital asset portfolio that also includes Solana (SOL), Litecoin (LTC), USDC, and Dogecoin (DOGE).

To support this goal, Thumzup Media’s board approved a strategy allowing up to 90% of its liquid assets to be held in cryptocurrencies.

A central part of this growth is its strengthened relationship with Coinbase Prime. The exchange will continue to serve as custodian and prime broker for the XRP treasury and other crypto holdings.

Robert Steele, CEO of Thumzup Media emphasized that Coinbase Prime’s infrastructure and market expertise provide the perfect environment to scale crypto accumulation and Bitcoin mining operations.

This is not the first time Thumzup Media has tapped Coinbase Prime for strategic support. In May 2025, the company set up a Bitcoin-backed credit facility with the exchange.

Thumzup also deepened its capital markets strategy by securing a Bitcoin-backed credit facility with Coinbase Prime.

Trump’s link with the media firm comes through the acquisition of 350,000 shares in June by Donald Trump Jr., the eldest son of the U.S. President.

This is one of the many active participation of the Trump family in the crypto industry.

One of the latest examples is Truth Social, a media platform owned by Trump Media & Technology Group (TMTG), where President Trump is reportedly identified as the majority shareholder.

On July 7, the U.S. Securities and Exchange Commission confirmed the approval of Truth Social’s spot Bitcoin and Ethereum ETF, originally filed on June 16, 2025.

The filing revealed that the dual ETF will list on NYSE Arca, with 75% allocated to Bitcoin and 25% to Ethereum.

Although the application makes no direct political statements, its connection to the Trump family positions it as a unique case—one that could test how politics, finance, and regulatory oversight converge.

Bitcoin Mining Plans Align with BTC’s All-Time High Momentum

Thumzup Media’s planned acquisition of high-performance Bitcoin mining infrastructure comes as the Bitcoin price continues to climb.

In the early hours of Thursday, Bitcoin rallied to a record high of $124,457. It has since eased slightly to $121,773, still up 2.05% over the past 24 hours.

However, Bitcoin mining during a price surge doesn’t make the pathway smooth.

In June, several Bitcoin miners reported production cuts ranging from 12% to 25%, citing high power costs and extreme weather disruptions.

Riot Platforms mined 450 BTC, down from 514 BTC in May. MARA Holdings produced 211 BTC in June compared to 282 BTC the month before.

The companies linked the decline to reduced operational uptime caused by weather-related curtailments.

These figures highlight a challenge: even in a bullish Bitcoin price environment, miners must balance energy expenses, operational stability, and environmental responsibilities.

Moreover, the sector is also seeing strategic shifts. On July 17, Nasdaq-listed BTC Digital announced it would convert all current and future Bitcoin holdings into Ethereum.

The company now views Ethereum as its primary digital asset, signalling a departure from traditional Bitcoin mining strategies.

For Thumzup Media, XRP treasury and diversified holdings could act as a cushion if mining profitability fluctuates.

About Jimmy Aki PRO INVESTOR

Based in the UK, Jimmy is an economic researcher with outstanding hands-on and heads-on experience in Macroeconomic finance analysis, forecasting and planning. He has honed his skills having worked cross-continental as a finance analyst, which gives him inter-cultural experience. He currently has a strong passion for regulation and macroeconomic trends as it allows him peek under the global bonnet to see how the world works.