Treasury Firm Strive Targets a $500M Fundraising Program to Acquire Additional Bitcoin

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On December 9, publicly traded asset manager and Bitcoin treasury company Strive announced a $500 million stock sales program. The outline plan seeks to strengthen the company’s position among the world’s top corporate holders of Bitcoin.

New Purchase Plans May Raise Strive’s Bitcoin Holding Above 10,000 BTC

According to the press release, Strive will issue and sell shares of its Variable Rate Series A Perpetual Preferred Stock under its “At-The-Market” (ATM) program.

The proceeds from the raise will be allocated to general corporate purposes, primarily to acquire Bitcoin and other Bitcoin-related products.

The company also noted that some of the proceeds may support business or technology acquisitions that strengthen its operations.

According to its disclosures and data from BitcoinTreasuries.net, Strive currently holds 7,525 BTC, worth approximately $694-$697 million at recent market prices.

This makes it the 14th-largest corporate holder of Bitcoin globally. If the full $500 million were deployed into Bitcoin at current prices, it could push Strive’s holdings above 10,000 BTC, potentially moving it into 13th place, surpassing Block, which currently holds 8,780 BTC.

The company, co-founded in 2022 by entrepreneur and politician Vivek Ramaswamy, shifted to a full Bitcoin treasury in May 2025, following a public reverse merger.

By September, Strive had agreed to acquire Semler Scientific, creating one of the largest combined corporate holders of BTC.

This latest development aligns with what many call a broader trend. This is because more companies are using equity, stock programs, and debt tools to expand their Bitcoin reserves.

Many people claim this movement began with Michael Saylor, who built Strategy into the world’s largest corporate holder through aggressive BTC accumulation.

In July, Strategy sold 5 million shares of its own Variable Rate Series A Perpetual Preferred Stock at $100 per share, raising $500 million.

The bulk of that capital was dedicated to more Bitcoin, strengthening its position and setting an example that others now follow.

Bitcoin Adoption Across Governments, Merchants, and Investors Remains Strong

Corporate treasuries are not the only space where Bitcoin continues to expand. Global adoption across government institutions and payment services is growing, even during market volatility.

In October, a major step came from France.

During a parliamentary session, the UDR party introduced a bill calling for the creation of a national Bitcoin reserve. The goal is to accumulate 420,000 BTC over seven to eight years. If passed, this would give France control of roughly 2% of Bitcoin’s total supply.

Merchants are also integrating the asset. Last month, Square rolled out a feature allowing its network of 4 million sellers to accept Bitcoin as payment. A simple toggle enables businesses of all sizes to accept BTC directly from customers.

Investor platforms are following the same path.

SoFi Technologies recently launched an update allowing users to buy, sell, and transfer major digital assets like Bitcoin inside their accounts.

About Jimmy Aki PRO INVESTOR

Based in the UK, Jimmy is an economic researcher with outstanding hands-on and heads-on experience in Macroeconomic finance analysis, forecasting and planning. He has honed his skills having worked cross-continental as a finance analyst, which gives him inter-cultural experience. He currently has a strong passion for regulation and macroeconomic trends as it allows him peek under the global bonnet to see how the world works.