PwC Expands Crypto Strategy as Regulatory Conditions Ease

Jimmy Aki
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Big four accounting firm PricewaterhouseCoopers (PwC) is expanding its crypto business after years of taking a careful, wait-and-see approach.

The company disclosed that clear regulations under the Trump administration spurred its decision.

GENIUS Act Drove PwC’s Crypto Pivot

In a new interview with the Financial Times, PwC’s CEO and senior partner, Paul Griggs, stated that the new leadership at the U.S. Securities and Exchange Commission (SEC) shows a changing view on digital assets.

He named the GENIUS Act as a turning point. The legislation established a federal framework that regulates stablecoins and allows banks to issue their own tokens.

According to Griggs, this legal clarity was critical. For firms like PwC, predictable rules around stablecoin issuance and oversight make it easier to support clients that integrate crypto into regulated financial systems.

Regulatory coordination has also improved. The SEC and the Commodity Futures Trading Commission (CFTC) are working more closely to make crypto market rules more transparent and consistent.

In September 2025, CFTC recorded further progress as the commission unveiled a proposal to allow stablecoins to be used as collateral in derivatives markets.

Griggs also discussed tokenization. He believes this technology will keep developing, with PwC playing a role.

As crypto products become more embedded in regulated finance, Griggs said clients increasingly need auditors who can assess reserves, governance structures, and disclosures.

PwC currently offers a range of crypto-related services, including accounting, cybersecurity, wallet management, and regulatory guidance.

Can 2026 Outperform Crypto Momentum Recorded in 2025?

Last year saw innovations, clearer rules, pro-crypto policy shifts, and record-high prices for Bitcoin. However, analysts and investors expect 2026 to build further on that progress.

Tax reform is one area that draws close attention. A new bill in the U.S. House of Representatives could change how digital assets are taxed, to make crypto easier to use for everyday payments.

The proposal has two key elements. It would remove capital gains tax reporting for stablecoin transactions under $200. It would also change how staking rewards are taxed, which addresses concerns about being taxed twice on the same income.

Bank access to crypto is also improving. In December 2025, the U.S. Federal Reserve withdrew its 2023 guidance that placed extra scrutiny on state member banks involved in digital assets.

Under this approach, banks are no longer required to treat crypto activities as automatically high-risk.

Both insured and uninsured state member banks can now engage with digital assets through normal supervisory processes, as long as they follow existing risk management rules.

Stablecoins are another area seeing rapid growth. Payment company Western Union already disclosed plans to launch a U.S. dollar-backed stablecoin on the Solana blockchain.

About Jimmy Aki PRO INVESTOR

Based in the UK, Jimmy is an economic researcher with outstanding hands-on and heads-on experience in Macroeconomic finance analysis, forecasting and planning. He has honed his skills having worked cross-continental as a finance analyst, which gives him inter-cultural experience. He currently has a strong passion for regulation and macroeconomic trends as it allows him peek under the global bonnet to see how the world works.