Meta Eyes Stablecoin Integration for Payouts Through Crypto Collaborations

Jimmy Aki
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Facebook’s parent company Meta is in talks with cryptocurrency firms to integrate stablecoin payments into its platforms.

According to an exclusive report by Fortune, three sources disclosed that Meta reached out to several crypto infrastructure providers earlier this year. Meta has also brought on a new Vice President of Product with deep experience in crypto to help lead the initiative and guide strategic discussions.

High Fees & Region Limitations Tip the Scale Towards Stablecoin Payments

The discussions reportedly center around stablecoins’ benefits in enabling low-cost payouts across borders.

Meta is especially focused on how this technology can work for Instagram.

With over 1.3 billion users, Instagram hosts the most active base of content creators. Influencers, micro-businesses, and freelancers use the app to reach global audiences.

According to the source, Meta is reportedly considering a multi-token strategy to support major stablecoins like USDT and USDC.

In traditional systems, paying creators or users in different countries can be expensive.

Cross-border wire transfers include processing delays, banking limitations, and currency conversion fees that quickly eat into earnings.

Stablecoin payments offer a better alternative.

Unlike regular fiat currencies, stablecoins are digital assets pegged to stable fiat currencies like the U.S. dollar and operate on a public blockchain. They’re faster, cheaper to transfer, and can bypass traditional banking rails entirely.

The renewed push into crypto marks a sharp turn from Meta’s previous retreat.

In 2019, Meta announced plans to introduce its first major crypto project, Libra. The goal was to create a global digital currency that people could use across Facebook, WhatsApp, and Messenger.

However, the renaming of Libra to Diem met fierce backlash from lawmakers and regulators across the globe.

Concerns about privacy, financial stability, and Meta’s power in the digital economy forced the company to abandon the initiative in July 2022.

$242 Billion Stablecoin Market Cap Triggers Institutional Adoption

The stablecoin market is growing fast. According to DefiLlama, the market cap of stablecoins stands at $242 billion, up $583 million in just seven days.

But this spike in interest may be just the beginning. Governments and banks are already taking action. From Asia to Europe and even Latin America, there’s genuine action backing up interest from countries.

In April, financial institutions in Abu Dhabi announced plans to launch a Dirham-pegged stablecoin, fully regulated by the UAE’s central bank.

The initiative is designed to boost financial inclusion and increase the region’s role in the digital asset economy.

Brazil’s largest bank, Itaú Unibanco, which serves over 55 million users, is also discussing the creation of a stablecoin.

In Russia, a top official from the Ministry of Finance, Osman Kabaloev, called for developing a ruble-pegged stablecoin. Blockchain providers have taken note and are actively expanding their infrastructure.

Circle, the issuer of the second-largest stablecoin USD Coin (USDC), is expanding aggressively. The firm recently launched a global payments platform that uses USDC and EURC for near-instant cross-border transactions.

Circle is also working on expanding USDC access to Japan through a partnership with SBI Holdings.

Japan is a major financial hub, which could facilitate the broader adoption of stablecoin payments in Asia.

These developments point to one thing: stablecoins are no longer a fringe idea. They are becoming a serious option for global finance.

For tech giants like Meta, they may be the key to unlocking a more inclusive and efficient payment future.

About Jimmy Aki PRO INVESTOR

Based in the UK, Jimmy is an economic researcher with outstanding hands-on and heads-on experience in Macroeconomic finance analysis, forecasting and planning. He has honed his skills having worked cross-continental as a finance analyst, which gives him inter-cultural experience. He currently has a strong passion for regulation and macroeconomic trends as it allows him peek under the global bonnet to see how the world works.