Coinbase CEO Brian Armstrong Predicts Bitcoin Could Reach $1 Million by 2030

On August 20, Coinbase CEO Brian Armstrong predicted Bitcoin to hit the $1 million mark by 2030. He joins a growing list of high-profile investors and industry leaders who believe Bitcoin will see explosive growth before the end of this decade.

Regulatory Clarity and Rising Bitcoin Adoption as Key Growth Drivers

During an appearance on the “Cheeky Pint” YouTube podcast with John Collison, Armstrong outlined several converging factors shaping Bitcoin’s long-term trajectory. He contends the current environment for digital assets is fundamentally stronger than in previous years.

I think we'll see $1M per bitcoin by 2030.

Regulatory clarity is finally emerging, the US government is keeping a BTC reserve, there's a growing interest for crypto ETFs, among many other factors.

(Not financial advice of course, it's impossible to guarantee) pic.twitter.com/w5EfcYFvVp

— Brian Armstrong (@brian_armstrong) August 20, 2025

A primary factor is the evolving regulatory clarity.

In the United States, new legislation on stablecoins is advancing as the GENIUS Act is currently open for public comment. The Treasury is actively soliciting for input on innovative methods and strategies that regulated firms can use.

Armstrong also mentioned the creation of a U.S. Strategic Bitcoin Reserve, a concept he deemed nearly impossible five years ago.

Last week, U.S. Treasury Secretary Scott Bessent confirmed plans to expand that reserve. According to him, the approach will rely on budget-neutral methods, mainly using assets seized in criminal cases.

Some crypto supporters worry the effort could lose momentum if timelines are not set or bold actions are not taken.

Yet Armstrong noted one key detail. The United States is not selling, and there are plans for more expansion.

The Coinbase CEO also addressed BTC allocations among large funds. He said that most institutions hold only about 1% of their portfolios in BTC, but believes that once regulatory clarity is fully established, capital flows will surge.

Exchange-traded funds (ETFs) have already shown what adoption could look like. They have attracted billions of dollars in institutional investment and helped push crypto further into mainstream finance.

Armstrong expects this trend to continue, supported by clearer rules and growing interest from sovereign players.

Bitcoin Market Concerns Loom Amid Strong History of Positive Projections

Bitcoin has defied critics over time, climbing to new all-time highs before falling back. This cycle of optimism and doubt remains central to its story.

For Armstrong and other believers, the case for a seven-figure BTC price comes down to three forces: limited supply, accelerating institutional adoption, and global economic uncertainty.

They argue that Bitcoin has the potential to act as a digital reserve asset, much like gold.

If financial institutions and governments continue to increase exposure, the path to higher valuations could be set.

I think you're right. More adoption, increasing worldwide exposure and acceptance, education, passive inflows, sound money properties.

— Paradox (@ParadoxUnboxed) August 20, 2025

However, this optimism is not universal.

James McKay of McKay Research recently advised investors to temper expectations, suggesting the price must first reclaim its all-time high of approximately $124,000 before such ambitious targets are considered.

He did, however, acknowledge that Armstrong’s prediction is not without precedent, noting Standard Chartered’s $500,000 projection for 2028. Other industry leaders have issued even more aggressive forecasts.

Former Twitter CEO Jack Dorsey has also predicted a $1 million Bitcoin by 2030. Cathie Wood of ARK Invest has outlined a bull-case scenario of $1.5 million, while author Robert Kiyosaki points to rampant inflation and soaring public debt as powerful drivers of demand.