Brazil’s Méliuz Allocates $28M to Bitcoin Treasury as Shares Climb 116%
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On May 15, Brazilian fintech Méliuz (CASH3.SA) acquired 274.52 Bitcoin at an average price of $103,604, costing the firm $28.4 million.
The May 15 purchase, approved during an extraordinary shareholders’ meeting, formally established Méliuz as the first publicly listed company in Latin America to adopt Bitcoin as a treasury reserve asset. This follows an initial 45.73 BTC acquisition in March.
The company now holds 320.25 BTC, valued at over US$33 million.
Méliuz Pioneers Brazil’s Bitcoin Treasury Revolution
Méliuz management funded its Bitcoin acquisition using surplus cash and intends to continue directing free cash flow and other capital market resources toward further purchases.
Following shareholder approval, Executive Chairman Israel Salmen announced the company’s strategy to increase its Bitcoin holdings per share.
The market has reacted positively since the company started accumulating Bitcoin.
Since Méliuz’s initial purchase of 45.73 BTC on 6 March, the stock price has jumped from R$0.68 to R$1.47, a gain of roughly 116% that places it among Brazil’s top performers this year.
https://twitter.com/IsraelSalmen/status/1923134780214034680
Méliuz’s decision shows a shift among listed companies toward crypto-inclusive balance sheets.
New York–based DayDayCook launched a similar program on 15 May, buying 100 BTC and targeting 500 BTC within six months and 5,000 BTC over three years.
In Bahrain, Al Abraaj Group opened its treasury strategy this week with a 5 BTC purchase. At the same time, US-listed Nakamoto (formed through a merger with KindlyMD) raised US$710 million to build a “Bitcoin conglomerate.”
How Corporate Balance Sheets Are Winning the Digital Gold Rush
Publicly traded companies incorporating Bitcoin into their balance sheets are realizing dual benefits.
It serves both as an inflation hedge and a catalyst for share price appreciation. This emerging corporate strategy has shown remarkable results in boosting investor confidence and enhancing market valuations.
Strategy and Japan’s Metaplanet, pioneers of the “Bitcoin Reserve” approach, have demonstrated remarkable stock performance following their Bitcoin acquisitions.
Between April 14 and 20, Strategy purchased 6,556 BTC for $555.8 million (averaging $84,785 per coin), financing these acquisitions through at-the-market stock sales that converted new equity directly into Bitcoin reserves.
As a result, Strategy’s shares (MSTR) gained approximately 2.8% in pre-market trading after the mid-April purchase and closed Q1 2025 up 50%, directly corresponding to the company’s expanding Bitcoin holdings.
https://twitter.com/gerovich/status/1921762288173760721
Metaplanet has experienced even more dramatic results. Since announcing its Bitcoin strategy in 2024, the company’s stock has jumped more than 15-fold from 34 JPY to 477 JPY by May 2025. Earlier this month, it soared 11.45% following the company’s acquisition of 555 Bitcoins.
This recent acquisition increased Metaplanet’s total holdings to 6,796 BTC, surpassing El Salvador’s sovereign reserve of 6,178 BTC according to BitcoinTreasuries data. Despite this growth, Metaplanet aims to acquire 10,000 BTC in 2025, a position worth approximately $1 billion at current prices.
Investors are growing to view Bitcoin accumulation plans as a leveraged play on the asset’s long-term upside, bidding shares higher with each treasury addition.
