8 New Product Trends Emerging In The Supplement Industry

Supplements are a booming industry that only continues to grow as people become more concerned about their wellness. Whether supplements are used as part of a fitness regimen, to meet vitamin needs, or improve overall health, millions of people are either taking supplements or are looking for supplements to support their health.

Given the demand, new trends are always emerging in the supplement industry as scientists, nutritionists, and medical professionals come to understand new ways to support a healthy lifestyle. As always, it’s important to talk to a doctor before trying any supplement, no matter what it’s being used for.

Restorative Sleep

Despite sleep being such an essential need for us all, getting restorative sleep is much easier said than done for many of us. Given the fear individuals have about sleeping pills, it’s no surprise that any supplement that doesn’t rely on such strong medication renders many intrigued.

There’s limited but promising evidence to support how certain supplements can aid in a body’s natural relaxation abilities and help them fall asleep quicker. Melatonin has been a popular sleep aid for some time given that our bodies naturally produce it. However, not everyone tolerates melatonin well, so more supplements with alternative vitamins or minerals are filling in the gaps.

Alternative Electrolytes

Gatorade and Pedialyte drinks aren’t the only way to get electrolytes anymore. You can eliminate the added sugar with electrolytes that come in powders, pills, or concentrated liquids. Electrolyte drinks definitely aren’t going anywhere despite all the alternative ways one can restore their electrolyte levels.

Maintaining healthy electrolyte levels isn’t always easy especially if you live an active or athletic lifestyle. Having different ways to take electrolytes can be of benefit, especially if you can avoid sugar and artificial sweeteners in the process.

Mushrooms

Mushrooms aren’t just a delicious vegetable; some of them even have medicinal properties that the supplement world is taking full advantage of. Mushrooms come in a plethora of species that each have their own unique potential benefits. One thing all mushrooms have in common is their antioxidant benefits which are known to be essential for a healthy mind and body.

If you’re not a fan of eating mushrooms, one can get the benefits of a mushroom in an easier-to-stomach formula. For instance, mushroom coffee has been touted as a delicious drink, though there are limited studies on its efficacy. Mushrooms are also used in capsules and gummies to boost their overall health factor.

IV Vitamins

IVs are not just hospital treatments anymore; many people are now taking their vitamins and minerals through an IV bag. It’s not necessarily an affordable supplement to take consistently, but for those who can afford it, they’ve found some great improvements in energy levels, recovery from strenuous activity, and overall wellness.

Additionally, some supplement stores are releasing what they are calling “liquid IV” concoctions of vitamin and mineral mixes that are purported to help with different common needs or deficiencies. These are ingested orally rather than through an intravenous needle, and are a little bit more affordable than the latter.

Gummy Vitamins

When taking care of your health can be delicious it’s much easier to stick to a regimen. The good news is that gummy vitamins that taste like candy are no longer just for kids. Individuals who can’t swallow pills or don’t like to take them can benefit from having a gummy that’s easy to chew and tastes good.

However, it’s important to be wary of gummy vitamins, as they aren’t all created equal. Be sure you check the ingredient list as many gummy vitamins are delicious because they’re full of sugar and additives that aren’t necessary and can impact the vitamin’s efficacy. As with any supplement, be wary of bold health claims.

Immune System Support

Your immune system is a very powerful thing and it’s important to support it as best as you can. No one can boost it or make it stronger but there are supplements that can help you keep it healthy. Given how many individuals have been more cognizant of their immune system since the pandemic, it’s no surprise that supplements that support the immune system have continued to trend.

When it comes to supplements and immunity, be cautious of what kind of claims supplement brands make. A supplement cannot make an unhealthy immune system healthy again. Additionally, immune-supporting supplements shouldn’t be taken without a doctor’s recommendation.

Herbals

Herbs have been a part of wellness and traditional medicines through various cultures for centuries. The Western world of supplements tends to be slower at understanding the benefits of these herbs, and when a very effective herb is recognized by the supplement world, it almost instantly becomes a trend.

Right now, Lion’s Mane and Ashwagandha are two herbs that have taken the supplement world by storm. These herbs are touted as being beneficial for mental clarity and cognitive function.

Even though herbs are of the earth, it doesn’t mean everyone can take them without any potential negative side effects. Herbal supplements can interact with other medications and can also make you sick if you take too much.

Earth-Friendly Packaging

Supplements are one of the many industries that are interested in reducing their overall impact on the environment. One of the ways the industry is taking action is through using more sustainable packaging and processes to put their products on the shelf.

Supplements have to be packaged carefully to ensure they remain shelf-stable for as long as possible. Since consumers are becoming more aware of how their individual consumption habits might be contributing to our current environmental issues, many are bound to go for a product that cares about the same issues.

Final Thoughts

A final thing to be aware of about supplement trends; just because something is trending it doesn’t necessarily mean that the supplement is for everyone. It also doesn’t mean that all supplements that market themselves as trending are effective or even safe. Not all trends are good just because they are popular, so be sure you do your research before jumping on a supplement trend.