NatWest Becomes The Latest Finance Firm To Join UK Retail Investment Campaign

NatWest Group, a major UK-based banking and financial services company, announced yesterday, December 10, that it has joined other finance firms to launch the UK Retail Investment Campaign.

NatWest Becomes The 19th Member Of The Investment Campaign

The bank has teamed up with eighteen other leading firms for the campaign, including platforms, global banks, as well as wealth and investment managers. The campaign itself is to be a landmark initiative, set to change the way UK citizens think about investing their money for long-term financial success.

In its announcement, NatWest explained that the campaign is fully funded by the member firms, and is set to launch in April 2026. It will mark an important moment of unity across the financial services sector, with companies working together to raise awareness of the importance of investing for people’s financial wellbeing and the positive impact that it can have on the broader economy.

The campaign, being industry-wide, is also supported by the Financial Conduct Authority (FCA), His Majesty’s Treasury (HMT), and the Money and Pensions Service (MaPS), while the Investment Association (IA) is acting as Secretariat.

Cash Savings Are Important, But People Should Invest More, Says Campaign Deputy Chair

Commenting on the move, Private Banking & Wealth Management’s CEO, Emma Crystal, said that NatWest is welcoming the Investment Association’s Retail Investment campaign.

“We believe that increasing awareness and understanding of investment opportunities is vital in helping customers make informed decisions and build long-term wealth,” she added.

Meanwhile, the Campaign’s Deputy Chair and the Chief Executive of the Investment Association, Chris Cummings, said that by bringing together a wide range of firms from across the financial sector for a multi-year campaign, along with the support of the regulator and the government, the campaign will raise awareness about the importance of investing.

He acknowledged that cash savings matter to consumers, but he also stressed that many more people should be investing to fulfill their long-term financial plans.

“With only just over a third of UK adults agreeing that ‘investing is for someone like me’, many people could be missing out on the benefit that investing could bring. Together, we hope to inspire a nation of people who are ready to take the next step and invest in their futures,” Cummings added.

Apart from NatWest, the campaign’s other founding member firms include Alliance Witan, Aviva, Barclays, Fidelity International, Hargreaves Lansdown, HSBC UK, the Investment Association, JPMorgan Personal Investing, Jupiter Asset Management, L&G, Lloyds Banking Group, London Stock Exchange, Quilter, Robinhood UK, Schroders, St. James’ Place, Vanguard, and Xtrackers by DWS.