Kraken Launches Kraken Embed To Enhance Institutional Access To Cryptocurrency Markets

Kraken, a top cryptocurrency exchange known for its strong security and deep market liquidity has launched Kraken Embed. This new service help financial institutions offer crypto trading to their customers quickly and easily.

The company said Kraken Embed is designed to support neobanks, fintech companies, and traditional banks. The service allows these institutions to give users direct access to cryptocurrencies without having to build their own trading systems.

Kraken Aims To Simplify Crypto Access For Financial Institutions

The company explained the service handles much of the technical and operational work, enabling banks and other firms to begin offering crypto options within just a few weeks.

According to Kraken, financial institutions using Embed can rely on its deep background in crypto markets. The company brings many years of experience, solid infrastructure, and high trading volume to the table. Kraken highlighted how these strengths make Embed a reliable and simple solution for companies entering the crypto space without facing the usual challenges.

Kraken pointed out it has already launched the tool with its first public partner, bunq—a well-known digital bank in Europe. The company stated that bunq is already using Embed to provide customers with an easy way to trade cryptocurrencies.

Kraken added that more partners are expected to come on board soon, as many financial institutions are now exploring ways to meet rising customer interest in crypto.

Kraken Wants To Support Institutions As Crypto Adoption Grows

Brett McLain, Kraken’s Head of Payments and Blockchain, explained the new service lets financial institutions offer crypto without creating or managing their own exchanges.

He said Kraken’s aim is to give these businesses a simple and secure method for meeting customer demand. He also noted that Embed helps firms adapt more easily as crypto becomes more widely accepted.

Kraken shared the timing of this launch is especially important in Europe. The company mentioned that new regulations, such as the MiCA framework, are giving banks and fintechs more clarity and confidence to enter the crypto market. Kraken believes its strong infrastructure and focus on compliance make it a valuable partner for institutions taking this step.

The company reminded users it supports trading in over 370 digital assets and several global currencies. Kraken also said it offers fast and secure tools for both web and mobile users. It added that its support team is available around the clock and that it has earned trust through years of open and transparent practices.