Kraken Begins Crypto Sponsorship Deal With RB Leipzig
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Kraken, a leading cryptocurrency exchange, has entered into a sponsorship deal with German Bundesliga football club RB Leipzig. According to the company, this partnership is focused on increasing crypto adoption among German football fans.
The sponsorship will allow fans to engage with the club through innovative digital experiences and educational opportunities about cryptocurrency.
The sponsorship Is Set To Offer Fans Unique Digital Experiences
Kraken said the new partnership will bring RB Leipzig and its fans closer by offering fun experiences, special content, and interactive fan events. Kraken and RB Leipzig are working together to mix sports entertainment with the growing world of cryptocurrency, giving fans a new way to connect with the team.
Mayur Gupta, Kraken’s Chief Marketing Officer, explained that both Kraken and RB Leipzig have taken different paths to achieve lasting success in their fields. He said Kraken has spent over ten years building a bridge to the world of cryptocurrency, always focusing on excellent customer service and strong security.
Gupta added that as Kraken continues to grow in Europe, the company is happy to team up with a forward-thinking club like RB Leipzig. He also said this partnership will show football fans the value of cryptocurrency and help them learn more about digital assets in the local community.
Kraken, which started in 2011, is one of the oldest cryptocurrency platforms. In Europe, it allows trading of popular digital currencies like Bitcoin and Ethereum. The exchange’s work in Germany is supported by a partnership with DLT Finance, a digital asset broker licensed by BaFin, Germany’s financial regulator.
The Collaboration Is Ready To Bring Football Fans Closer To Digital Assets
Kraken explained that this deal with RB Leipzig is part of its bigger plan to reach new people through sports, especially football. Kraken has worked with other major football clubs like Atlético de Madrid and Tottenham Hotspur FC. The exchange said its goal is to bring fans and clubs closer together using digital assets and blockchain technology.
In July 2024, Kraken made a similar deal with Atlético de Madrid. In that agreement, Kraken became the official cryptocurrency and Web3 partner of the Spanish football club.
Kraken also said that starting in the 2024 season, it became the Official Sleeve Partner for both the men’s and women’s football shirts of Atlético de Madrid. The company explained that this partnership aims to connect sports with Web3 technology, giving both Spanish football fans and Kraken’s crypto customers new opportunities.
Kraken believes these partnerships will help more people in the sports community use cryptocurrency, bringing football fans closer to the exciting possibilities offered by digital assets.
