How to Invest in Disney – Investing in Disney For Beginners 2021

Fact Checked by Gary McFarlane

Please note that we are not authorised to provide any investment advice. The content on this page is for information purposes only.

Disney has been around for a long time and based on the company’s successful innovations to keep up with the modern age, many investors think it’s still a wise investment to make. Here is some information about Disney company as well as different methods to acquire Disney stock.

Whether you’re a fan of “The Mandalorian” or a theme park enthusiast, there is no doubt that Disney is an entertainment mogul. The company became a popular choice among investors due to its diverse business operations and innovative implementations. Disney stock (DIS) can be a solid speculation opportunity for these reasons. If you are thinking of investing in Disney stock, but are confused about trading platforms and Disney investment operations, don’t worry! We will go through different methods and cover some of the major brokers with a rich investigation of their pros and cons.

Disclaimer: There is no investment advice here. The content is for informational and educational purposes only.

#1 Broker to Invest in Disney – eToro

Mobile AppYes
  • Invest in a wide range of cryptocurrencies
  • Ability to copy more experienced investors and their decisions
  • eToro crypto wallet included which makes it beginner-friendly

How to Invest in Disney – Step by Step Guide 2021

It’s easy to get overwhelmed with broker selection and trading terminology. We created a quick guide to show you how simple it can be to get started with a trustworthy broker in less than 5 minutes.

  • Step 1: Open an eToro account: First, you need to sign up for an account with one of the brokerage platforms. eToro is a great option with a long and successful track record. Just type “” into your browser, press the “Join Now” button, and fill in the required details.
  • Step 2: Verify your Identity: Any reputable broker will likely be regulated by institutions and this means you’ll need to verify your identity. All that’s needed is a photo ID (passport, driving licence) and proof of address (utility bill, bank statement).
  • Step 3: Fund your account: After having a verified account, the next step is funding it. Just click on “Deposit Funds” enter the amount you want to invest and press “Deposit”.
  • Step 4: Invest in Disney: Once you deposit funds into your account you’ll be ready to start making investments there. When you’re ready to invest, for example in Disney stocks, just type “Disney” into the search bar, press “Trade”, enter however much you’d like to invest, and press “Buy”.

Where to Invest in Disney – Choose a Broker

With all the options available it can be difficult to narrow down the platforms to just one broker, luckily for you, we’ve done the research so you don’t have to! Below you’ll find our full-length reviews of the best platforms you can use to invest in Disney.

1. eToro – Best Overall Way to Invest in Disney

eToro is a social trading network that allows you to invest in your favourite stocks such as Disney. They offer rich resources for learning, a number of stock traders and investors to follow and share ideas with and famous trading software such as Meta Trader 4 and 5. This platform is one of the top choices for many when it comes to investing in Disney.

Security & Privacy

eToro also takes security and privacy seriously. They use the same SSL encryption as banks, so your data is kept safe and secure at all times. You can also rest comfortably knowing they never sell or trade customer information to third parties.

Fees & Features

eToro has the best features overall. You can buy and sell Disney stocks and trade ETFs in addition to commodities, and forex. There are no charges required to have an eToro account. If you’re looking for an easy way to invest in specific stock market indices or stocks such as Disney without paying too much for the privilege, eToro is definitely one of the top brokers for that.

eToro Fees

Fee Type Fee Amount
Commission Fee 0%
Deposit Fee £0
Withdrawal Fee £5
Inactivity Fee £10 (Monthly)



  • Wide range of features and advanced tools available
  • Fractional shares can be bought
  • Accurate and timely news updates
  • Access to top analysts and free customer service
  • Access to various payment options (Paypal and Skrill included)
  • Your funds are FDIC-insured


  • Open positions cannot be transferred to another broker via the Automated Customer Account Transfer Service (ACATS) or any other system

67% of retail investor accounts lose money when trading CFDs with this provider.

2. SaxoBank – Invest in Disney CFDs

Saxo Bank offers a variety of investment opportunities from all over the world. You can invest in companies, indices, and commodities. They have more than 40 exchanges providing access to 19,000+ stocks for you to choose from.

The broker offers an easy-to-use web trading platform to both advanced traders as well as beginners. It also offers a mobile application that you can use to trade anywhere at all times. This is especially useful for traders who are always on the go and do not have time to sit in front of their PCs.

Security & Privacy

Saxo bank offers secure transactions for all of its clients. With over 25 years of experience in the industry, their reliability and efficiency are guaranteed. Customer service is available virtually around the clock, so you can always contact them if you have any questions or concerns. This includes weekends and holidays as well!
They will also provide you with a personal account manager who will assist in developing your financial strategy to help maximize your profits while minimizing risk.

Fees & Features

This broker has a competitive market-maker spread on all of their trades. You can trade stocks, indices, commodities, and more without worrying about significant spreads which can be hard to manage when you invest in different markets.

They also offer low minimum withdrawal amounts, which are beneficial for traders who only want to make small transactions but do not have enough funds available at the moment.

SaxoBank Fees

Fee Type Amount
Commission $1 minimum
Withdrawal Fee $0
Deposit Fee 0.51% to 2.86% for Debit/Credit Cards
Inactivity Fee $100 (after 6 months inactivity)



  • Offers a wide variety of investment opportunities
  • Easy to use web trading platform for beginners and advanced traders
  • Mobile application available so you can trade anywhere at any time
  • Provides secure transactions to clients with 24/7 customer service availability
  • Insights, analysis, and views from Equity Strategists


  • Market spread is variable depending on the market you are trading in
  • There can be deposit fees!

67% of retail investor accounts lose money when trading CFDs with this provider.

3. NinjaTrader – Accessible Way to Invest in Disney

This is a great place to get started with learning about investing. It offers many of the same features that the most popular trading platforms offer for free. Ninja Trader is very beginner-friendly and easy to use. It also includes all key features needed for live trading. Although you can use the Ninja Trader platform for charting and market data they don’t offer stock trading. Your options for getting Disney exposure would be to trade index futures or to connect NinjaTrader to another broker and take advantage of its advanced charting features.

Security & Privacy

You have complete control over your funds and you can also monitor the activity of anyone else who uses this platform. The company is completely transparent, so you don’t have to worry about shady dealings with no-name companies. They also offer a range of account types, depending on how much time and money you want to invest.

Fees & Features

This platform is entirely free to use and offers a wide range of features. Its advanced features and technology are tailored to help traders meet their needs. You can easily access charting, market analytics, and automated strategy development. Accounts can be set up in minutes, so you won’t have to worry about complicated processes when it comes to choosing trading platforms.


NinjaTrader Fees

Fee Type Fee Amount
Commission Fee 0%
Deposit Fee $0
Withdrawal Fee $0-$30
Inactivity Fee $25 (Monthly)



  • The platform is highly customizable for active traders
  • Multiple platforms available to find promising new investments
  • 24/5 and weekend technical support (24-hour emergency trade support)
  • Research and educational tools available


  • Only good for future trading and other derivatives
  • Withdrawals and inactivity fees can be high

67% of retail investor accounts lose money when trading CFDs with this provider.

Invest in Disney – Broker Price Comparison

If you still can’t decide on which platform to choose, take a look at this fee structure comparison table between eToro, SaxoBank and NinjaTrader.

Broker Commission Deposit Fee Withdrawal Fee Inactivity Fee
eToro 0% £0 £5 £10 monthly (after 12 months inactivity)
SaxoBank $1 minimum 0.51% to 2.86% for Debit/Credit Cards $0 $100 (after 6 month inactivity)
NinjaTrader 0% $0 $0 – £30 $25 (Monthly)


What are the Different Ways to Invest in Disney?

Disney is a popular stock with which many traders are involved. Stocks, ETFs and CFDs offer different ways to speculate and invest in Disney company and its shares. Here are more details on these methods to acquire Disney stocks and gain exposure to Disney company in your portfolio.


To begin purchasing Disney stocks, you usually need to fill out a registration form and make an upfront cash deposit of approximately $200. Through your preferred brokerage platform, you can purchase more shares or sell your stock holdings. For trading, deposits and withdrawals, different platforms offer different fee structures so it can be wise to check that information out before making commitments. Stocks offer fractional ownership to the underlying company’s equity and if that company does well you get rewarded through appreciation of your stock’s value and dividend income which is usually paid in different intervals.

CFDs (Contract For Difference)

A contract for difference (CFD) is an agreement between a buyer and a seller to transfer the discrepancy in the value of a financial asset between the periods the trading opens and closes. A CFD investor never really owns the underlying asset but earns money based on the asset’s price fluctuation.

CFDs provide several benefits, including access to the underlying asset at a cheaper cost than purchasing it directly, simplicity of execution, and the option to go long as well as short. One disadvantage of CFDs is the immediate loss incurred by the investor’s initial position due to the spread when the CFD bid/offer is initiated. Another drawback with CFDs includes the requirement to keep a sufficient margin on the account to be able to engage in trading activity.

ETFs (Exchange-Traded Fund)

An exchange-traded fund (ETF) is a form of investment that follows an index, sector, commodities, or other assets but may be bought and sold on an exchange in the same way that a regular stock can be bought or sold. It can be designed to follow the price of a single asset as well as a group of assets such as a stock basket which also includes Disney stocks.

ETF share prices fluctuate throughout the day, and they can be purchased throughout the day. They are much more practical compared to mutual funds that can only be traded once a day. ETFs can consist of various financial assets such as stocks, commodities, indices or even bonds. Some are limited to the United States, while others are available global. ETFs have lower expense ratios and incur fewer broker fees than buying different equities separately.

So, if you find an ETF that includes Disney stock such as an S&P 500 ETF, it’s possible to gain exposure to Disney this way. eToro offers a variety of Exchange Traded Funds and you can explore them to see if they suit your risk appetite and trading strategy.

Best Ways to Invest in Disney UK

If you wish to purchase Disney stock, you must find a broker where Disney stock is offered for investments. Additionally, you should verify your account with an ID and make the minimum required deposit before any investments can be made. Here are some investment methods based on Disney stock.

Invest in Disney Stocks

CFD trading is related to stock trading, except that when you trade a CFD, you do not actually own any Disney shares. You hold a share of Disney if you purchase Disney stock through a stockbroker. When you trade a contract for difference (CFD), you enter into a deal with your CFD broker and speculate on whether the Disney price will rise or fall.

If you went to a broker and bought 10 Disney shares at $100 each, you would own $1000 in Disney. The primary difference between trading Disney as a CFD and buying Disney as a share is that CFDs may provide more leverage. Besides this fundamental ownership difference, stocks distribute dividend payments to their owners which CFDs also reflect. The thing is there might be differences between timelines of dividend payments for stocks and CFDs.

Invest in a Disney CFD

Long-term investments aren’t everyone’s cup of tea, some prefer short investments only lasting a couple of days or even hours and minutes. If this sounds like you, investing in a CFD could be exactly what you’re looking for. When investing in a CFD you’re not buying anything, but speculating on the price differences. This provides you with greater liquidity than the other investment methods and CFDs are usually operationally efficient.

Contracts for difference are traded on leverage, which means that if you have $1000 to invest in Disney, you do not have to spend the entire amount, as you would with a stockbroker. To hold a comparable investment in Disney, you might invest a portion of the amount (known as the CFD margin) in a CFD. Investing in Disney CFDs allows investors to maintain positions worth more than their initial investment. Keep in mind that when investing in a Disney CFD like this multiplies any possible profit. It also multiples your prospective losses, which might surpass your investment amount and result in big capital losses.

Invest in a Disney ETF

Exchange-traded funds can be less appealing to aggressive traders. However, they are considered a less volatile investment because they are diversified with many assets bundled together. Many ETFs, including the iShares Core S&P 500 ETF and the Vanguard Total Stock Market ETF, are subjected to Disney.

Is Disney a Good Investment?

As one of the largest companies in the world, Disney is generally regarded as an attractive speculation opportunity. This large-cap can be perfect for those looking for a value-based investment. Disney has been growing steadily over the past few years, posting a 3.9% increase in the last year (despite the challenging times globally) and a 283% increase in the last 5. With numbers like this, it’s no wonder that so many investors are showing interest in Disney and FOMOing before the potential next big upside movement.

Brand Value

Between 2009 and 2021, Brand Finance calculated the Disney brand worth 13 times. The value of the Disney brand has been included in 28 brand rankings, including the most vital and most valuable Media brands, the most valuable U.S. brands, and the greatest Global brands. Innovations and Tech implementations further contribute to the valuation of Disney stock. In 2020, The Walt Disney Company had assets of more than $201.55 billion.

Business relationships and deals with industry moguls

Disney officially bought all of 21st Century Fox’s media assets for $71.3 billion on March 20, 2019, making it the world’s largest media conglomerate. Pixar, Marvel, and the Star Wars empire were already part of Disney’s collection of mega-brands. Still, the acquisition of 21st Century Fox adds the rest of Marvel Entertainment, including the X-Men, Fantastic Four, and Deadpool properties to Disney’s inventory.

The purchase also handed Disney former Fox television networks such as F.X. Networks and National Geographic as well as Fox’s 30% ownership of the streaming site Hulu, giving Disney a 60% total controlling stake.

Intellectual Property – Trade Marks, Algorithms, Copyrights etc.

The majority of Disney’s success may be attributed to the Intellectual Properties it controls. Creative thoughts, innovations, industrial models, trademarks, music, books, designs, and technologies are all examples of intellectual property.

Disney owns the Character Rights to tens of thousands of its characters, including Mickey Mouse, Winnie the Pooh, and Marvel Comics. It holds the Merchandising Rights to its movie lines and character pictures, allowing it to use, sell, and licence them. All distribution and production rights to its films, series, prequels, and sequels are owned.

Disney also owns innovative patents such as for employing biometric authentication and for conducting multi-user interactions on a device. Additionally, “variable transparency virtual reality” and “augmented reality viewer” are also among companies technological experiments. We can safely suggest that Disney is sitting on a humongous  size of intellectual property.

Investing in Disney – What are the Risks

The way people consume T.V. and other media is changing. Based on such dynamic market conditions, Disney’s significant external risk (risks that are essentially outside its control) can threaten the company’s healthy profile. The advent of subscription video services has led to consumers abandoning or reducing their oversized cable packages, leading to a continuous fall in the number of subscribers to many companies’ cable channels during the previous few years. While some adapt and continue to be profitable these changes bring about new challenges.

Streaming Competitors

Streaming has never been more mainstream, and it shows no signs of slowing down. Although Disney Plus has 116 million users, the competition is rapidly increasing. HBO Max has a new, lower-cost plan and is adding major theatrical movies almost every month, and Peacock has added The Office and negotiated a contract to watch WWE. Quibi came and went swiftly (and is now kind of back), but new options, like Discovery Plus and Paramount Plus, continue to emerge. Apple T.V. Plus, Amazon Prime Video, Hulu, Showtime, and Netflix are just a few of the major competitor options.


Recently, famous actress Scarlet Johansson launched a complaint against Disney, saying that the studio breached her contract by distributing her movie on Disney+ while it was still playing in theatres.
She contended that the decision deprives her of potential revenues. This is a perfect example of how legal issues can disrupt a company and affect its stocks.

Disney’s charges were brought in federal courts in New York and California by Daniel M. Petrocelli, a high-powered Los Angeles lawyer. The conflict began in the spring when Marc Toberoff, a well-known intellectual property lawyer, issued copyright termination notices on behalf of five clients to Marvel Entertainment, which Disney controls. Lawrence D. Lieber, 89, is a comics writer and illustrator best recognised for his contributions to classic Marvel characters in the 1960s. Stan Lee, Mr. Lieber’s older brother, was Marvel Comics’ principal writer and editor. Mr. Lee passed away in 2018.

They want to regain rights to Marvel characters they helped create, such as Doctor Strange, Black Widow, Falcon, Blade, Hawkeye, Captain Marvel, and the Wizard. Some of them have become big moneymakers for Disney thanks to appearances in movies and T.V. series, as well as a slew of products. Only time will tell how lawsuits might affect Disney as a company but these risks among many others are very important to be aware of for investors.

Pandemic and similar disruptions to movie theatres and entertainment

The overall worldwide theatrical, home/mobile entertainment industry was $80.8 billion in 2020, the lowest level since 2016 and an 18 per cent drop from 2019. The most significant reduction was theatre revenue, which fell from $42.3 billion in 2019 to $12 billion in 2020. Theatrical entertainment only accounted for 15% of total worldwide entertainment income in 2018, compared to 43% in 2019.

Consumers depended on digital (video-on-demand, streaming video, and electronic sell-through) for entertainment due to the pandemic related global shutdowns. The shift toward digital entertainment was intensified in 2020, with revenue increasing by 31% to $61.8 billion. Over three-quarters of all theatrical, home/mobile entertainment income has come from digital media. So it can be said it has been a challenging year for Disney due to lockdowns.

How to Invest in Disney with eToro

First steps of the investment process can be daunting. Doing your homework by checking out the information regarding brokerage platforms can be a useful practice. Reading informative articles such as this one will also provide a plethora of information that can be used in the decision making process.

In this section we broke down the onboarding process of the broker platforms to a couple of simple and easy-to-follow steps so you can get started with making Disney investments on a well-established platform like eToro.

Step 1: Open an account with eToro

To start making investments in Disney, first step required will be to have an account with a trusted broker. We recommend eToro because they have been around for a long time and they offer great customer service as well as rich learning resources and advanced features. Just type “” into your browser, press “Join Now” and fill in the necessary details.

67% of retail investor accounts lose money when trading CFDs with this provider.

Step 2: Verify your account

Account verification is a compliance requirement regulated brokers have. It can feel better to know that you are dealing with a regulated broker that complies with the strict rules imposed by authorities. Through a quite simple process, you can provide a photo ID (passport, driving licence) and proof of address (bank statement, utility bill) to get your account verified in less than 15 minutes.

Step 3: Fund your account

After the verification process is over, one last requirement is having funds in your account. It’s very simple with eToro. Just click on “Deposit Funds”, enter the amount you want to deposit to your account for investments, and press “Deposit”. Some of the deposit methods eToro offers are credit/debit cards, e-wallet (PayPal, Skrill, etc), and bank transfer, so a range of convenient options.

Step 4: Invest in Disney!

After funding your account you will be ready to start making investments in Disney or any other stock that’s available on your broker’s platform. For example, just type “Disney” into the eToro search bar, press “Trade” and proceed with the amount you’d like to invest by pressing “Buy”. Congratulations and good luck in your investment journey!


Investing in the newest technologies can often be a smart move. It avails you of a wonderful opportunity to make money, learn and have fun at the same time. In this article, we covered Disney stock and elaborated how the company is being innovative through a number of right decisions.

We also visited a number of brokers and scrutinized them from different perspectives such as fee structures and security implementations. Some of the tables and information overall can help you choose the right broker for your investment strategy and take action towards investment opportunities. You can also always refer to our FAQ section below or visit brokers’ websites to get more detailed information!

#1 Broker to Invest in Disney – eToro

Mobile AppYes
  • Invest in a wide range of cryptocurrencies
  • Ability to copy more experienced investors and their decisions
  • eToro crypto wallet included which makes it beginner-friendly


Where can I Invest in Disney?

What is an Disney ETF?

What is Disney Stock?

What’s the Future of Disney?

Should I Invest in Individual Stocks or a CFD

About Umut Sagir PRO INVESTOR

Finance and Tech professional. Founder of In recent years, Umut helped reputable clients such as MasterCard New York HQ, Deutsche Bank, FluidAI, Danske Commodities, EvoShave and others with cutting-edge technology implementations and financial research.