Infographic: How Companies Track & Profile Their Customers
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Ever received an ad or an email from a company that seemed to be designed specially for you? These days, many retailers are gathering and storing information about their clients through barcode technology, which will help them determine exactly how best to market to you, which coupons you’re most likely to use, and what you’re most likely to buy next based on previous purchasing habits.
Ever received an ad or an email from a company that seemed to be designed specially for you? These days, many retailers are gathering and storing information about their clients through barcode technology, which will help them determine exactly how best to market to you, which coupons you’re most likely to use, and what you’re most likely to buy next based on previous purchasing habits.
Check out this infographic, by Camcode.com, which explores the methods retailers use to track and profile you once you’ve made a purchase from them, and decide for yourself whether their methods are creepy or ethical?
Infographic by Camcode
