Hong Kong’s ZA bank rolls out the new “Walk To Earn” Program
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Hong Kong-based ZA Bank recently took financial fitness to a new level by introducing a new program called Walk To Earn. The move comes of the bank’s new campaign to allow users to earn bonus savings rates by walking and engaging in physical activity.
How to join the Walk To Earn campaign?
According to the bank, users can register until August 12 via the Walk To Earn campaign page in the ZA Bank’s app. After they complete their Beginner Challenge and Advanced Challenge, they will have to meet the designated daily step targets until August 18. This will allow them to unlock up to 1% p.a. extra savings rate.
After that, the program will continue until the end of the month, August 31, and during this time, savers can end up boosting their savings rate by 6% p.a. That includes the bonus savings rate of up to 1% p.a. from the app’s fitness challenges.
Meanwhile, those who sign up for high-rate savings pots can achieve an additional 2% p.a. reward savings rate in the next 15 days.
ZA Bank’s Sports Festival has more to offer
This is not the first time that finance and healthcare have come together to reward users for engaging in physical activity. There have been many cryptocurrency projects over the years that allowed users to mine new tokens by walking a certain amount of steps per day, not to mention other apps that offered all kinds of rewards such as discounts in certain stores, gift cards, and more.
However, this is the first such program for ZA Bank, which comes as a feature of its Sports Festival campaign. The campaign also invited customers to join the so-called Walkathon, which is a mini-game that allows users to convert their steps into activity steps, subject to a daily cap of 20,000 steps.
In combination with the total activity steps accumulated from other parts of the Sports Festival, ZA Bank’s users have a great chance to win additional rewards. Some examples include Apple Watch Ultra 2, round-trip tickets for two to Paris, Samsonite suitcases, and more.
If successful, the program might make a comeback in the future, and maybe other financial institutions around the world might offer something similar down the line. The trend of combining financial and health benefits has not blown up, but it can be beneficial for both financial institutions and their customers if done in a rewarding and well-thought-out way.
