Garanti BBVA Enhances Ugi Smart Assistant With Advanced Technology
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Garanti BBVA’s Turkish unit has updated the smart assistant in its mobile app, Ugi, using advanced technology based on large language models. Ugi now offers a more natural experience with dynamic and highly personalized solutions for the bank’s customers.
The platform has also introduced the country’s first biometric verification card, the Bonus Platinum Biometric Card.
Ugi Sets To Revolutionize Customer Service With Personalized, Intelligent Assistance
Described as a revolutionary development in payment systems, this product allows users to make quick, secure payments by scanning their fingerprints, with the ability to make limitless secure contactless payments, setting a new standard in the industry.
Over time, Ugi has helped more than five million customers, holding over 60 million conversations. With its new technology, Ugi can follow the context throughout conversations, creating a more natural and empathetic experience that caters to customers’ needs.
The smart assistant now helps with applications like getting credit and debit cards, making payments, handling card password issues, wire transfers, and answering general questions. Ugi also knows what customers need before they ask and gives them the best help.
In the future, the bank plans to make Ugi even better and help with more things. Ugi is getting smarter by learning from what users do, ask, and tell it.
Ceren Acer Kezik, Executive Vice President at Garanti BBVA, said this new technology makes banking better. She said it doesn’t just turn banking into something digital; it makes it totally new and better.
Ugi Seeks To Drive Internal Transformation At Garanti BBVA
Kezik emphasized that Ugi, the bank’s smart assistant, helps customers feel as though they are interacting with an empathetic, human financial advisor.
She also pointed out that this technology is not limited to enhancing customer experience. Garanti BBVA has been using it to transform internal processes in marketing, sales, pricing, fraud, credit assessments, and customer satisfaction.
By automating tasks such as document scanning, information extraction, summarization, and reporting, employees have more time to focus on strategic and creative work. She said that the bank will continue supporting this transformation to make business processes smarter.
Garanti BBVA Technology is the bank’s latest initiative to continue leading digital banking in Türkiye. The bank has been a key player in the industry’s transformation due to its agility, innovative culture, and strong infrastructure.
Garanti BBVA has invested more than $5 billion over the past 25 years, making a significant impact. Now, with the launch of Garanti BBVA Technology, the bank is creating a separate space for technology management, acknowledging that technology is a key driver for the bank’s progress.
