Ex-Argentex Chief Harry Adams Reenters FX Market Following
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Just a few months after Argentex nearly collapsed, its ex-Chief Executive Officer, Harry Adams, has returned to the foreign exchange (FX) space with a new company called Tenora. Based in London, Tenora aims to transform how businesses handle currency risk and international payments.
According to a post on LinkedIn, the company plans to bring new technology and more openness to a market that has long been seen as outdated and unclear. It wants to set better standards for businesses, institutions, and their trading partners.
Tenora Targets Finance Teams Frustrated With Traditional FX Inefficiencies
The launch of Tenora comes shortly after a big change at Argentex. Last month, Argentex agreed to be bought by IFX Payments for around £3 million. The deal is part of IFX’s plan to become the top service-based alternative banking partner for companies and financial institutions in the EMEA region.
The deal will help IFX grow its licensed services, reach more institutional clients, and offer more products, such as structured FX services and fund-related options. It will also allow Argentex’s customers to use IFX’s technical tools and its ibanq platform.
Argentex had faced serious financial trouble recently due to market pressures that affected its liquidity. Now, Tenora is entering the FX market with a new approach aimed at helping treasury departments and finance teams who are fed up with the lack of clarity and efficiency in traditional FX services.
Tenora’s first product is a free Hedge Analyser, a tool designed to give real-time and past data so businesses can clearly see the real costs of hedging. It shows how currency changes might affect earnings, and whether the companies hedging strategies are actually adding value. The firm noted that the analyser also shows how much profit counterparties make on each trade and helps evaluate the worth of different strategies.
Adams Believes Tenora Will Give Finance Leaders Better Decision-Making Power
The company’s leadership includes Chief Product Officer Tom Alexander and Chief Technology Officer Nick Corlett, both previously with FX tech company Equip. Tenora is starting out with a global mindset, with team members based in New Zealand, London, and Australia.
Even though Tenora is entering a crowded market that includes fintechs, banks, and long-standing FX firms, it hopes to stand out with its focus on automation, data, and helping users make better choices. Adams said he is confident Tenora’s tools will give finance leaders the clear information they need to make smarter decisions.
As Tenora continues to launch more tools, it remains to be seen if Adams’ new venture can truly change the FX landscape — and whether organizations are ready to embrace a new system that gives them full visibility.