eToro Renews Long-Term Sponsorship Agreement With AZ Alkmaar

eToro has strengthened its partnership with Dutch football club AZ Alkmaar by extending its sponsorship deal, building on a collaboration that started earlier. The updated agreement will continue for several more years.

This update comes as the sponsorship landscape in Europe is undergoing changes. In the UK, betting companies may soon be banned from placing their logos on the front of Premier League shirts. As a result, non-betting companies like eToro, which focuses on financial services, could see more chances to step into the sports sponsorship space.

eToro Extends AZ Alkmaar Partnership To Boost Sports Presence

Throughout their partnership so far, AZ Alkmaar has remained one of the top teams in the Eredivisie. The team has also performed well in European competitions like the UEFA Europa League and made it to the final of the KNVB Cup.

Under the extended deal, eToro’s brand will stay visible at AZ’s home ground, the AFAS Stadium, during matchdays. The partnership will also include player-focused content and special events designed for eToro’s clients.

According to Shany Hahn Shalom, eToro’s Regional Manager for the Netherlands and the Nordics, the relationship with AZ has always felt like a natural fit. She said that both sides share similar values and are committed to long-term success both on and off the field.

eToro is widely involved in sports sponsorship across Europe, including partnerships with the English Premier League, the German Bundesliga, UK Premiership Rugby, and Australia’s A Leagues. Other major players in the same sector include Swissquote and Plus500.

eToro Expands Global Footprint With Tech Innovations And Strategic Acquisitions

Founded in Tel Aviv, eToro is an international investment and trading platform that combines financial tools with social trading features. It has grown from a small business into a global company with offices across Europe, the U.S., and the Middle East.

Among its standout features is CopyTrader, which lets users mirror the trades of top investors. The platform offers a wide variety of investment choices, from stocks and cryptocurrencies to currencies and other assets.

In late 2017, eToro joined forces with CoinDash to build a social trading platform using blockchain technology. After that, the company raised $100 million in private funding, bringing its total investment to over $162 million from various backers.

Later on, eToro acquired Firmo, a blockchain company based in Denmark. It also launched a cryptocurrency portfolio that uses AI to analyze live Twitter sentiment about digital assets. Shortly afterward, eToro purchased Delta, a crypto portfolio tracking app from Belgium.

Around the same period, eToro rolled out a cryptocurrency trading platform along with a standalone digital wallet for users in the United States.