Chargeback Platform Justt Raises $30 Million To Grow Worldwide
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Chargeback management company Justt has raised $30 million in a Series C funding round to grow worldwide. The round was led by Zeev Ventures, with help from existing investors F2 Venture Capital and Oak HC/FT.
Now holding a total of $100 million, this new funding will help the company move into fast-growing areas like LatAm and Apac, with a goal to become profitable by 2027.
The Funding Will Help Improve Technology And Expand Globally
Justt said it wants to fix one of the biggest problems in online shopping—‘friendly fraud.’ This happens when customers cancel valid credit card payments even though they received what they ordered. As online shopping has grown, so has this type of fraud, which costs businesses billions of dollars each year.
In 2024, Justt opened new offices in New York and London, adding to its research hub in Tel Aviv. The company’s income increased three times in 2023 and more than doubled in 2024. Riding this wave, Justt is set to grow its profits two times more in 2025 and 2026.
Ofir Tahor, the Chief Executive Officer and co-founder of Justt noted that the firm’s ability to grow with clients without losing quality makes it unique in the industry. He added that the funding will help Justt grow worldwide, improve its technology, and further the firm’s mission to help businesses solve payment problems faster and recover more money.
Justt Shifted Its Focus In The Past Year To Become Profitable
The company’s platform checks over 500 data sources to see if a canceled transaction is fair. Unlike old ways that use paper forms or fixed rules, Justt’s platform uses AI to handle each case better. The platform also gets smarter over time with machine learning. The company noted that the solution works well with what businesses already use and stays in line with rules. Currently, the company helps over 200 businesses in shopping, travel, and shipping.
The chargeback management market is growing as people buy more items online. A lot of chargebacks happen because of mix-ups by banks or buyers but some come from intentional fraud —like friendly fraud, where customers deny real transactions to get free goods or services. This puts a big financial strain on businesses
In an interview, Tahor said the company changed a lot last year, realizing it needed to make money and become a money-generating business.
