CFD Provider Blueberry Reshapes Its Identity In Strategic Move
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The blueberry market has been given another identity by removing the “market” in its title making it just Blueberry.
Several FX brokers over the years have reshaped their market to relate closely with what their services uphold. The company says it wants to reposition its brand to target its market and gain more competitive edge.
Blueberry And Industry Brokers Rebrand To Align Services With Market Focus
An example is brokerage firm Vintage, who changed its scope and name by removing the FX recently. The Chief executive officer of Scope said the aim of rebranding is to redirect the firm to its major focus of developing a financial service platform that is multi-branded.
Amongst several brokers that removed the market from their name are Admiral, formally known as Admiral Markets, and Taurex known as Zenfinex. It was recently reported that Zara FX has been changed to Zarvista Capital Market.
B2B brands are commonly known for rebranding in the industry, having Invast Global as 26 Degrees. The headquarters of Blueberry is situated in Australia and is controlled by ASIC locally. The broker has two offshore licenses in its possession, one is at St. Vincent and the Grenadines and the other is at Vanuatu.
Blueberry And Brokers Transition Into Prop Trading Amid Platform Challenges
Blueberry provides CFDs and margin forex on indices, cryptocurrencies, shares, and commodities. It is also one of the best brokers that provides technology services, which includes the labeling of its Meta Trader license to another firm that trades props.
However, there was a problem the moment the developers of MetaTrader started checkmating its platform usage by props traders servicing the United States. This sudden suspension of the traders had a negative effect on their trades until an alternative trading platform was integrated.
The Blueberry market is a part of several brokerages that launched prop trading services. Some brokerages that have recently launched prop trading services in the retail trading space include Traders Trust, IC Market, and ThinkMarket.
The pioneers of this space are Hantec Markets, Axi, and OANDO. Presently, hundreds of trading brands now operate on the platform apart from the big brokers, but these small traders have cut down their operations due to different reasons.
Blueberry has been looking to expand its operations and provide prop trading services for clients. The company says it wants to establish its presence in the industry, and the rebranding will help it achieve its operational goals.
