Broadridge Onboards YCharts For Easy Client Communication

Broadridge’s Wealth Aggregation platform has integrated the cloud-based investment research platform YCharts. The integration will merge the capabilities of both platforms to enhance advisor practices in the industry.

The partnership will improve client interaction and support investment decision-making via advanced portfolio management tools. Broadridge offers solution-based tools that focus on data integration and communication.

The integration will enable YCharts users to use the combined features of both platforms, which creates consistency and a seamless solution for speedy data connectivity.

Advisors Will Have A Wider Platform To Work, Following The Integration

The new collaboration will allow advisors to have a broader platform to work on client account data. YCharts says importing client account data will become easier, reducing time wasted on the management of complex portfolios. With improved efficiency, advisors can focus on improving relationships with clients, which can grow the businesses quickly. The collaboration will help the advisors to use virtually engaging communication tools, which improves clients’ relationships.

Vice President of Wealth Aggregation at Broadridge Financial Solutions, Paul Camuto, commented on the partnership. He noted that the partnership with YCharts gives the advisors the right technology to enhance the operations of Broadridge.

The technology sets the standards for personalized and exceptional client experiences. Paul added that the new integration will transform the wealth aggregation platform into a robust user-friendly system where communication and efficiency will become the watchdog.

Chief Product Officer at YCharts, Caleb Eplett, also commented on the development. He said the collaboration will merge industry-leading proposal-generating tools and visual tools with Broadridge’s robust client data aggregation platform. It gives the advisors the opportunity to easily simplify and optimize the portfolio management files, driving growth for better client satisfaction.

The Integrated Platform Will Improve Client Retention For Both Firms

The integration will also be beneficial to clients who are looking for an improved user-friendly platform. They can upload portfolio positions and financial statements directly to the company’s wealth aggregation platform before importing them into the YCharts platform. This enables accurate portfolio management and reduces manual data entry.

Also, YCharts will be offering comparison reports and visually appealing portfolios to help clients make informed decisions on their portfolios. The platform enables easy and efficient data gathering, which ensures better client retention.

YCharts also offers robust data analysis of client portfolios across different asset allocations and client portfolios. This ensures that the clients get consistent communication and feedback from the platform regarding their investment decisions.