Bitget’s $10 Million Airdrop Campaign Draws In Over 150,000 New Users In July

Bitget, one of the fastest-growing cryptocurrency exchanges globally, witnessed a massive spike in user growth during July 2024, thanks to a $10 million airdrop campaign that captivated the attention of crypto enthusiasts worldwide. The promotional push led to the onboarding of more than 150,000 new users within a single month—marking a milestone for the platform’s expansion strategy.

According to official data from Bitget, the airdrop included a range of high-profile tokens, such as BGB (Bitget Token), USDT, and several trending altcoins. Participants were rewarded for completing various tasks, including sign-ups, referrals, and trading activity. The campaign was primarily targeted at users from emerging markets, such as Southeast Asia, South America, and parts of Europe—regions where Bitget has been actively growing its footprint.

Bitget’s Chief Marketing Officer, Gracy Chen, stated that the campaign was designed to “build awareness, reward loyalty, and create opportunities for new users to explore Bitget’s features in a risk-free environment.” The exchange also integrated social trading incentives, where users could copy the trades of professional investors and still qualify for airdrop rewards, further boosting platform engagement.

The surge in user sign-ups coincides with Bitget’s broader push into the derivatives and spot trading space. Over the past year, the exchange has consistently ranked among the top 10 crypto platforms in terms of futures volume. With its innovative copy-trading features, user-friendly interface, and robust security protocols, Bitget has become a preferred choice for both retail and institutional traders.

In July alone, Bitget recorded a 26% increase in overall trading volume, and the number of active daily users surpassed 450,000—a record high for the platform. The BGB token also saw a 9% price increase during the campaign, driven by higher demand and increased exchange activity.

Bitget’s aggressive growth strategy comes amid a competitive landscape where many crypto exchanges are struggling to maintain user trust due to regulatory crackdowns and declining trading volumes. By contrast, Bitget’s strategic marketing, focus on transparency, and strong global community seem to be paying off.

Industry analysts suggest that while airdrops are a common marketing tactic in the crypto space, Bitget’s execution was particularly effective due to its simplicity, accessibility, and timing—coinciding with renewed interest in crypto markets as Bitcoin and Ethereum prices showed signs of recovery.

With over 150,000 new users onboarded and millions in promotional tokens distributed, Bitget has positioned itself as a major player in the 2024 exchange wars—proving once again that user incentives remain a powerful tool in the world of crypto adoption.