ATFX Adds Swiset’s Trading Tournament To Boost Trader Engagement
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ATFX says it is enhancing trader engagement through the implementation of Swiset’s tournament infrastructure. The platform noted that this exercise is across its global operations. The collaboration with Swiset is geared toward incorporating gamification into ATFX’s service offerings via Swiset’s white-label technology.
The Integration Of The Technology Will Enhance Users’ Retention
According to ATFX, the partnership will enable the platform to host trading competitions, which increases user retention. The collaboration will implement competitive elements to enhance users’ trading experiences. The platform will provide the required framework to organize and manage these tournaments while keeping ATFX’s branding strategy.
Global Head of Marketing at ATFX, Weems Chan, stated that the partnership will enhance the platform’s capability of delivering data-driven, gamified engagement strategies. It will enable the company to offer improved user experience, reinforce retention metrics, and boost client activity.
The competitive event will offer a tournament environment that will allow traders to participate in organized events. This will create a community framework for the traders and participants. The partners noted that the ATFX platform will manage leadership boards and track performance metrics, while participants trade via ATFX accounts.
ATFX will bank on the experience it has gained within the proprietary trading space. The platform is operating a trading platform under its brand, ATFunded. It is a challenge-based system that shows how retail investors are increasingly interested in turning daily trading into an expansive and more viable gamified experience.
Swiset Is Expanding Its Presence In The Fintech Sector
Co-founder of Swiset, Santiago Valencia, commented on the partnership. He stated that the goal is to make trading both serious and fun, which emphasizes the dual purpose of the tournament. The system will enable ATFX and other brokers to easily link up with their traders in a fun and enjoyable way. This can lead to more engagement while the broker continues to expose its brand to a wider audience.
Swiset has been actively expanding its presence in the fintech sector. The platform recently completed the acquisition of Professional Financial Technologies (PFT) to expand its operations. It also implemented artificial intelligence solutions to improve user experience for traders.
The collaboration reflects the growing trend among brokers to integrate gamification elements into financial services.
The competitive structures enable financial companies to increase user engagement while keeping their main trading services at optimal levels. They are also integrating different regulatory standards to scale through any hurdles with regulatory authorities in their trading businesses.
