Broadridge Eyes India Growth With Workforce Expansion
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American financial technology company Broadridge is increasing its staff in India as it aims to take advantage of the fast-growing potential customer base in the emerging economic powerhouse.
Broadridge Financial plans to grow its India technology team by 26%, reaching 6,800 employees in three years. The company’s India Managing Director, Sheenam Ohrie, stated that most of the new team members will be software engineers.
Broadridge Aims To Create A Closer Connection With Its Customers In India
The company gives infrastructure support for corporate governance, wealth and investment management, and capital markets. Its technology handles over seven billion investor messages every year and supports the daily trading of over $10 trillion in securities globally.
According to Broadridge, multinational companies are building global capability centers (GCCs) in India for their everyday work, research, and cybersecurity needs.
Ohrie noted that many of the company’s customers have GCCs in India. He added that more than 20 of its top customers have global leaders who make decisions about Broadridge’s products in India, so the team is creating a close connection to them.
Broadridge recently introduced a new artificial intelligence-based algorithm insights service for NYFIX in an effort to change the way algorithmic trading works. This service, powered by real-time liquidity mapping, is designed to help hedge funds, asset managers, and other buy-side companies achieve better accuracy, easier workflows, and lower costs.
George Rosenberger, Head of NYFIX at Broadridge Trading and Connectivity Solutions stated that Algo traders now have a service that uses data to guide important trading choices.
He added that by using artificial intelligence and past insights, the firm is giving its clients tools to handle complicated markets with more precision and confidence. This solution not only improves trading strategies but also lowers expenses, making it very useful for the buy-side.
Broadridge Plans To Expand The Service To Other Asset Classes And Regions
This is the first service of its kind, using advanced artificial intelligence to combine public and private data to understand where liquidity exists, including hidden dark fill locations.
According to Broadridge, this method finds the best algorithm for any order, cutting outliers and lowering trading costs. Traders receive real-time notifications and can adjust during trades, staying on track with their goals and ensuring the best strategy at every step.
The NYFIX service was built using years of research by Jeff Alexander and Linda Giordano. Their work at Babelfish Analytics set the standard for studying routing dynamics, analyzing liquidity, and choosing algorithms. This teamwork combines trader-focused knowledge with Broadridge’s strong technology and distribution abilities, making the service highly valuable for improving trading performance.
Available for NYFIX Order Routing clients in U.S. equities markets, the system is set to expand to other asset classes and regions. Broadridge plans to bring it to other markets and regions and allow more clients to use it in the future.
