eToro Unveils Its New AI-Driven Ad Campaign
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eToro, an investing and trading platform, has introduced its first advertising campaign made almost entirely using AI. This campaign will be featured for all 16 days of the Paris 2024 Olympic Games’ live coverage on Eurosport. It will also be available for streaming on Discovery+ and Max, reaching audiences in 45 markets and 19 languages.
The AI-generated campaign shows off the power and broad capabilities of eToro’s social investing platform. This platform enables users everywhere to trade old and new assets, exchange opinions, monitor how others are doing, and learn more about the world of investing.
eToro’s Is Committed To Helping Investors Worldwide
According to Nir Smulewicz, eToro’s Chief Marketing Officer, the campaign shows how eToro has helped investors globally. It will provide access to worldwide markets, opportunities to connect with others, and tools for improving their knowledge and wealth.
eToro has always taken advantage of the emergence of new technologies, to control development for its users, stating that there’s not much difference in its approach to AI. This AI is presently in use in various aspects of the business, such as customer care services and marketing.
Nir Smulewicz said AI has got a lot of abilities, even though this is just the starting point of the firm’s movement. Nir added that he is greatly proud of the team for their amazing passion for the project, looking forward to taking AI and its initiative over and across eToro.
eToro was the first major company to use Lightricks’ newly launched AI-powered tool, LTX Studio, for video editing and storyboarding in an international ad campaign. The initial visuals and motion graphics were created using LTX Studio’s AI, which removed the need for on-site filming. Custom audio and voice elements were added later from outside sources to finish the campaign.
The AI-Driven Platform Is Set To Enhance Creativity
The Co-founder and Chief Executive Officer of Lightricks, Zeev Farbman, said the team is happy to have collaborated on the great campaign with eToro. It is the first main advert initiative sponsored by LTX studios.
He commented that the AI-driven platform of the firm cuts down its creative processes, giving professionals the ability to climb ideation, create compelling content, and make pre-production simple and efficient.
eToro is a big supporter of sports teams and events worldwide. The company has previously made a commercial for the NFL Super Bowl LVI halftime show and sponsored teams in many top sports leagues around the world. This includes the English Premier League, UK Premiership Rugby, German Bundesliga, Rugby Australia, CFR Cluj in Romania, and Spanish Liga ACB.
