Fiserv Makes Embedded Finance Accessible To The Payments Industry

Fiserv, a firm that offers payments and financial service technology solutions, is opening up embedded finance for the payments industry. The company will make the capabilities of its merchant acceptance, banking, and card issuing operations available to clients and partners using several APIs.

Through this offering, Fiserv will also transform how payment facilitators, software platforms, and financial institutions meet the needs of their clients. The move will support business expansion and give clients a chance to access financial services directly from the business.

Opening Up Embedded Finance For Payments

The head of embedded finance at Fiserv, Sunil Sachdev, commented on the development saying the platform wanted to make merchant and banking capabilities available to clients. This move would reduce the time taken to bring these products to the market.

“This simplified delivery model for embedded finance will allow software platforms and marketplaces to build deeper relationships between their brands and merchants, while significantly expanding the revenue potential associated with each relationship,” Sachdev opined.

Payment Facilitators and Software Platforms have achieved significant growth over the years. These platforms cater to merchants’ needs using payment capabilities like creating merchant accounts, speeding up the funding cycle, and managing risk.

These businesses have a chance to grow their relationships beyond payments while creating better client relationships and revenue streams. Fiserv will see these businesses access a wide range of financial products that will later promote better and more valuable relationships with merchants.

Some embedded finance capabilities that will be available to clients include digital features supported by Finxact, a leading banking ledger created using open architecture. Commerce features will also be supported by the Carat global commerce platform operated by Fiserv.

Pay Theory To Leverage Fiserv’s Offerings

Pay Theory will leverage the capabilities of Fiserv to bring service offerings to software platforms and merchants across different industries. The offering will also cater to industries under heavy regulations and operating within a “must-pay” sector.

Fiserv will empower Pay Theory to use its cutting-edge payment infrastructure and support a variety of payments and financial service offerings. The platform will also address the challenges customers face in compliance and transferring funds.

SaaS platforms and merchants will integrate Pay Theory to accept payments and support complex fund flows. SaaS providers and merchants will also be incentivized to hold acquired funds within a bank account and manage their financial services using a platform that offers an extensive view of banking and payments.